Markus Schamell

Led retail operations at Genting Highland Resort, overseeing merchandising and store management with P&L accountability. Developed merchandise concepts and brand strategies, including Disney APAC partnerships for IP product lines. Managed external business partnerships, including contract negotiations for photo operations, skill games, and face painting services. Conducted feasibility studies for theme park merchandising, from layout planning to business launch, ensuring compliance with regulations.

Directed organizational development, shaping management structure, SOPs, job descriptions, and onboarding. Designed financial frameworks for retail and F&B, optimizing product assortments through market insights. Managed supply chain, supervised planning for 11 shops and 9 kiosks, ensuring efficiency. Led revenue strategies, including experiential retail, photography, and games of skill, while overseeing F&B concepts and service models.