Mag. Martin Ehrlich

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Responsible for Sales in Asia/Pacific and Latin America

• Responsible for global Sales and Marketing with main focus on Asia and Europe • Developed a strong sales network in Asia • Developed and executed global sales strategy • Developed a new global pricing strategy in combination with a new price calculation tool • Built up a strong customer network in Europe and Asia • Responsible for marketing activities (exhibitions, give aways, company brochures, newsletters etc.)

- Developed the Leica Microsystem Industrial business across China, Japan, South Korea, South East Asia, Australia and Dealer Sales Area (DSA). - Achieved outstanding sales growth in responsible sales regions. - Analyzed current market trends and competitor information. -Developed marketing and pricing strategies for new and existing products - Organisation of global Sales meetings, product trainings and global product roll-outs

- Coordination of global projects from contract until handover of the harbour equipment including training and setup on site. - Technical and commercial lead of the projects including controlling functions.

Managed marketing, sponsoring and organisation of the Ski- and Snowboardopening Silvretta Nova (Austria) with 9 international Live bands.

After Sales Manager (06/1998-09/1999) and Internship (07/2000-09/2000) - Managed global spare parts sales and warranty claims

- Servicemanagement und Tourismus - Verwaltungsmanagement - Diplomarbeit über „Public Private Partnerships: Erfolgsfaktoren und Probleme öffentlich-privater Kooperationen“ am Institut für Unternehmensführung, Tourismus und Dienstleistungswirtschaft, Fakultät für Betriebswirtschaft.