Martin M. Weichert

Customer Experience | People Leader | Consultant | Sales | Marketing | Strategy | Enablement | Digital Transformation | Human Centric Design | Methodology and Process Development and Implementation

Action - Outcome - Experience focused consultancy. Putting the customerjourney at the core of a business to scale growth and remain relevant withinyour industry. Design, implementation and change management.

- Strategy, design, enablement of customer experience programs; strengthen customer engagement + loyalty - Brand representation, sustainable growth - Accelerate uptake of customer experience portfolio through architecture + execution of an outcome-focused lifecycle framework - Maximise offer innovation + drive identification of addressable market; forecasting, financial + performance analytics - Asia Pacific + Japan Enablement Lead; deliver enablement, acceleration + process consistency

- Sustained financial viability for hotel + functions through the effective establishment of plans + budget, allocation of resources + measurement of results - Managed a team of up to 45, provided expertise on brand diversification + strategic competitive assessments - Opened and established new venue with a capacity of 100+ plus - Generated competitive marketing analysis

- Worked in conjunction with the proprietor in establishing mid + long-range business objectives for the hotel + events - Regulating all facets of business operations encompassing business development, human resources + financial administration

Leveraged network + leadership skills to enhance business to business sales + operations activities, while orchestrating brand representation initiatives through collaboration with customers, government and industry associations

- Partnered with corporate sales + marketing functions to develop sales objectives + marketing plan, maintained professional relationships with local business organisations + governmental agencies to enhance brand image - Optimised business outcomes through effective hiring, development, empowerment + leadership of managers and associates