Martin Segerud

Developing and executing marketing strategies worldwide (outside the US) for non-invasive respiratory solutions. >Define, develop, and implement programs and initiatives for the sales teams and distributors across the world >Create and test business models for very diverse international markets and define pricing strategies >Understand and enable the end-to-end business model from strategy to value creation >Digital Marketing strategies for sales markets, distributors, and end-customer

Leading the EMEA & Japan Sleep Apnea and Respiratory Care Mask Marketing Team (Upstream & Downstream) to define and drive go-to-market strategies, programs and campaigns to meet profit objectives and customer needs.

>Full life cycle management responsibility for the major hearing aid family and the charger >Understanding customers’ needs, i.e. by moderating workshops, and linking these with the technical feasibility, strategic portfolio and business goals of Siemens >Securing product launches by coordinating the logistics and R&D in Singapore, Indonesia and Germany >Deep involvement in the marketing launch campaigns, including setting up the marketing strategy and presenting at global events, fairs and congresses

The altMBA is an online leadership and management workshop. Over 4,000 hand-picked students from 74+ countries have completed this thirty-day intensive, using live video calls, coaching and extensive group work.