Melanie Negrin

As a professional grant writer and marketing consultant, I specialize in crafting compelling marketing and development communications that build community awareness, brand equity, and financial sustainability for nonprofit organizations and entrepreneurial businesses across the U.S. and in some international countries.

Managed busy communications and public relations department, including three external copywriters, to ensure media coverage of corporate announcements and charitable events, laud sales associate achievements, and support real estate sales in New Jersey and Rockland County, New York. In conjunction with a graphic design team, developed internal company newsletter InSync (for over 3,500 employees and sales associates).

Developed, marketed, and expanded the company identity through creation of business plans, marketing and public relations materials (including web site), and training seminars as well as through published articles, organized events, and submission for awards. Managed range of contracted professionals (i.e. statisticians, field assistants) to successfully execute research projects for clients such as Cadbury Schweppes, Conagra, H.J. Heinz, and Avery Dennison

Developed and applied expertise in product development, strategic marketing, consumer research (qualitative, ethnographic, and quantitative), and competitive testing. Stabilized an affordable internal product development tool that resulted in faster development times and higher consumer acceptance scores for new products while reducing development costs

Television Theatre Production (TTP)