Merih Kemal Sirin

Freiberuflich, Director, Strategy & Business Development, Projemed Reklam Ajansı
istanbul, Türkei

Fähigkeiten und Kenntnisse

CRM
Artificial intelligence
Advertising
Business Development
Marketing management
Media Strategy
Operations Management
Team Management
Research
Public Relations
Digital Marketing
Direct Marketing
Market Research
Marketing strategy
Marketing Communications
Competitive Analysis
Marketing Communications Planning
Target Segmentation
Customer Segmentation Strategy
Loyalty Analytics
Data-driven marketing
Behavioral Segmentation
Digital Direct Marketing
Call Centers
Strategy
Customer Retention
Analysis
Marketing
Segmentation
Management
Business strategy
Product Management
Project management
Business Planning
Strategic planning
Customer Relationship Management
Business Development Support
Director level

Werdegang

Berufserfahrung von Merih Kemal Sirin

  • Bis heute 1 Jahr und 8 Monate, seit Apr. 2025

    Director, Strategy & Business Development

    Projemed Reklam Ajansı

    Advisor to the Board for Strategy and Business Development. Design growth strategies that align advertising, business development and digital ecosystems, with a focus on measurable, sustainable results, healthcare, AI, data and human insight.

  • Bis heute 13 Jahre, seit Dez. 2013

    Founder & Consultant – Marketing and Business Development

    Akha Grup Ltd – Etik Efekt

    Founded Akha Grup Ltd – Etik Efekt, providing marketing and business development solutions for healthcare institutions and SMEs. Focus areas include strategic planning, advertising, digital transformation and executive communication, with an emphasis on ethics and long-term value creation.

  • Bis heute 13 Jahre, seit Dez. 2013

    Founder

    Etik Efekt

    Founded a marketing communication consultancy and advertising agency specialising in the healthcare industry.

  • 4 Jahre, Apr. 2021 - März 2025

    General Director

    DMK Ajans

    Managing partner and general manager of a boutique advertising agency specialising in digital communication, content and digital performance, with a dedicated focus on healthcare providers.

  • 1 Jahr, Jan. 2021 - Dez. 2021

    Head of Marketing

    BtcBam

    Head of Marketing for BTCBAM and Bitturex, working on marketing strategy and international market development for blockchain and cryptocurrency services.

  • 2 Jahre und 6 Monate, Apr. 2011 - Sep. 2013

    Strategic Marketing and Product Manager

    Universal Hospitals Group

  • 7 Monate, Sep. 2010 - März 2011

    Marketing and Business Development Manager – Medical Congress and MICE

    Anadolu Kongre

  • 2 Jahre und 7 Monate, Feb. 2008 - Aug. 2010

    Marketing and Customer Segment Specialist

    Yapı Kredi Emeklilik A.Ş.

  • 1 Jahr und 9 Monate, Mai 2006 - Jan. 2008

    Marketing Communications Specialist

    Yapı Kredi Emeklilik A.Ş.

  • 4 Jahre, Juni 2002 - Mai 2006

    Sales Expert

    Yapı Kredi Emeklilik A.Ş.

Ausbildung von Merih Kemal Sirin

  • 1995 - 2000

    Public Relations and Advertising

    Ege University

Sprachen

  • Englisch

    C1 (Fließend)

  • Türkisch

    C2 (Verhandlungssicher / Muttersprachlich)

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