Dipl.-Ing. Michalis Zisis

Product Manager responsible for Europe, Middle East & Africa (EMEA), IVD Products, Automated Urinalysis & Body Fluids Systems.

Developing the Diabetes Care & POCT Division, formulating detailed business and marketing plans and managing full implementation following adoption by Board of Directors. - Leading the Marketing & Sales Pharmacy Team, RX Sales Team and Wholesaler Team in the successful launch, promotion and sale of products into the EUR 60 million Greek diabetes diagnostic market

Successfully managed a global portfolio of 15 accounts, supplying in vitro diagnostic and life science products throughout the USA, Canada, China and Europe - Headed the Marketing and Sales Teams in achieving market penetration into 150 hospitals and numerous health centres and private labs by tailoring products to individual client needs

- Operated as engineer and technical advisor for both medical and security equipment, working principally on medical imaging equipment and high-tech security systems - Developed and delivered medical and security equipment training presentations, including providing security systems training to police officers for the 2004 Athens Olympic Games - Supported customer service management initiatives through provision of comprehensive client technical advice and support

- Served within the biomedical technology department, training in the servicing, repair and quality and quantity control of equipment - Controlled the electrical safety of medical equipment within surgery, in vitro diagnostics laboratories, medical imaging units and intensive care - Developed understanding of biomedical technology management, competition evaluation, bid evaluation and the organisation of intensive care units and surgeries

Business Administration and Marketing Management

Biomedical/Medical Engineering

Biomedical/Medical Engineering