Dipl.-Ing. Michalis Zisis

Own full P&L for a €100M+ diagnostics portfolio across 40+ EMEA markets, leading strategic direction across three business lines. Manage a €2M marketing budget, directing investment toward growth, innovation, and market expansion. Lead a 15-person matrix organization, strengthening accountability and cross-functional execution.

Led the Urinalysis business across EMEA, defining strategy, portfolio priorities, and regional execution. Transformed the business from €20M to €60M, achieving the #1 market position and 25% market share in a market growing at approximately 2% CAGR. Expanded urinalysis from core laboratory testing into broader clinical decision-support pathways, increasing strategic relevance across priority healthcare segments. Worked across commercial and clinical stakeholder groups.

Led product management and application support for the urinalysis portfolio across EMEA. Strengthened customer engagement, product performance, and cross-functional execution across regional markets.

Managed lifecycle strategy, commercialization, and regional market development for automated urinalysis and body fluid systems across EMEA. Delivered product launches and adoption plans across complex international markets. Translated customer and clinical requirements into scalable commercialization and support strategies.

Held full P&L responsibility for the Diabetes Care & POCT division, leading marketing, sales, and business development. Led entry into a €60M diabetes diagnostics market, achieving 40% market share in Year 1 and 60% in Year 2. Improved gross margin from 40% to 55% through portfolio management, pricing discipline, and commercial execution. Built and executed the full business and marketing strategy for market entry and scaleup.

Managed an international IVD supplier portfolio across Europe, the USA, and China. Delivered 30% year-on-year growth through portfolio development and commercial execution. Expanded market presence to 150+ hospitals and laboratories. Generated 20% export growth across the Balkans and Cyprus.

- Operated as engineer and technical advisor for both medical and security equipment, working principally on medical imaging equipment and high-tech security systems - Developed and delivered medical and security equipment training presentations, including providing security systems training to police officers for the 2004 Athens Olympic Games - Supported customer service management initiatives through provision of comprehensive client technical advice and support

- Served within the biomedical technology department, training in the servicing, repair and quality and quantity control of equipment - Controlled the electrical safety of medical equipment within surgery, in vitro diagnostics laboratories, medical imaging units and intensive care - Developed understanding of biomedical technology management, competition evaluation, bid evaluation and the organisation of intensive care units and surgeries

Business Administration and Marketing Management

Biomedical/Medical Engineering

Biomedical/Medical Engineering