Miguel Borges

Bis 2019, Senior Content Strategist, Alibaba Group
Faro, Portugal

Fähigkeiten und Kenntnisse

Marketingberatung
Content Marketing
Marketing
Localization and Translation
Content Management
Content Strategy
Branding
Product Marketing
Digital strategy
Campaign Management
Social Media Marketing

Werdegang

Berufserfahrung von Miguel Borges

  • 4 years and 1 month, Aug 2019 - Aug 2023

    Senior Manager Marketing

    Xpansion Design

    - Oversee the development and maintenance of the company’s clients and manage the business relationships. - Build and scale cross-functional teams - Lead planning, budgeting, implementation, prototypes, testing brandswith emphasis on Design, UX, UI, Localization and multi-language content strategy. - Content and Marketing strategy, planning and implementation, online and offline. - Oversee, plan and improve SEO, traffic and Analytics. - Social Media planning, content production and execution.

  • 1 year and 8 months, Nov 2017 - Jun 2019

    Senior Content Strategist

    Alibaba Group

    Content project management & scalability. Localisation development. Marketing Programs development. Team's Agile and Scrum workflow design and development Online promotions development. Work closely with product managers, graphic designers, interaction designers, marketing specialists, and front-end developers throughout the creative process. Content strategy for AliExpress. Agencies management. Sourcing and Procurement Performance tracking & reporting Hiring and Resource's performance evaluation

  • 6 months, Nov 2016 - Apr 2017

    Marketing Manager Consultant

    Core Productions Ltd

    Brand and identity Management Marketing Plan Creation and Implementation Manage and improve lead generation Marketing campaigns Analysing potential strategic partner relationships for the company Undertake continuous analysis of competitive environment and consumer trends

  • 1 year and 7 months, Feb 2015 - Aug 2016

    Digital Marketing Manager

    Angliss Hong Kong Food Service

  • 1 year and 3 months, Mar 2013 - May 2014

    Digital Marketing Manager

    Deal Extreme

  • 1 year and 7 months, May 2011 - Nov 2012

    Content Manager

    Lightinthebox

    Managing large scale accounts. Data profiling clients database. Market Strategies and Partnerships Content Strategy for Lightinthebox.com, Miniinthebox.com and Dropinthebox.com Affiliate Programs development Project Management Social Media Marketing

Ausbildung von Miguel Borges

  • 5 years and 9 months, Sep 2004 - May 2010

    Business Marketing

    IPAM

Sprachen

  • English

    C1 (Fließend)

  • Portuguese

    C2 (Verhandlungssicher / Muttersprachlich)

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