Milena Mesanovic

Client’s relationship, campaigns budgeting, workflow of campaigns, supervising creative output, supervising of print production processes, head lead in pitches connected to different divisions of European Union, reporting to CEO. Media Consulta is the biggest local agency in Germany, with offices all around the world. Major clients: Hainan Airlines, Chinese Tourism Association, European Union Institutions (DGComm, DGDevco), Philippines Department of Tourism, Leonardo Hotels, etc.

Client’s relationship, finance regarding to certain clients, managing campaigns, taking care of creative output, reporting to Managing Director. Primary account on Qatar Museum, BeIn Sports, Qatar Player’s Association, Premium Events and Arabic Gulf Football Association.

All business related to agency functioning. Client’s relationship, finance, HR, PR, negotiations, reporting to the network. Manage to maintain existing clients, won new clients . Complete change of agency organizational scheme and function. Started to work more digital and CRM marketing than ATL. Financial consolidation of the agency, preparing merging process with network sister agency – Proximity, smooth transition of the people from one to another agency as well as the clients.

Analyze and recommend strategies, campaigns and activities.

Budgeting of all three parts of the department, price policy, sponsorship, contacts with media companies, contacts with clients, creating the additional newspaper editions (based on the research for certain readers groups – after custom made advertising for clients), controlling the newspaper distribution, monitoring competition, controlling the printing quality. Achieving advertising and sales revenue targets, establishing advertising and sales policy.

Overall activities regarding the work in the advertising agency. New local agency on the market, with one client at the beginning. Attracting new clients, organized agency work, motivate employees and hire new ones, manage agency finances.

Supervising and organizing all activities within the agency. Prime responsibility to ensure the quality of agency’s product and to build strong relationships with clients. The leader of the Account Management team responsible for setting the creative context on the business, evaluate and build on briefs and creative work, maximize the accounts’ billings, improve the profitability, monitor all billing procedure, overseas the media output, etc.

Working on McDonald’s account, which included restaurant opening campaigns, local promotions, sales building and other LSM promotions, as well as the national campaigns, and preparing the business and marketing plans.

Advertising, Marketing, Organizational Behavior, Management, Introduction to Law