Milos Lakic

• Provide actionable insights by combining commercial intelligence with consumer data to guide strategic decisions. • Simulate marketing campaign impact and measure results against business KPIs. • Collaborate closely with Data Science and CRM teams to enhance data quality and reporting accuracy. • Partner with Nielsen and other external vendors to ensure robust market tracking and consumer behavior insights

• Defined key business priorities through cross-functional collaboration and consultative insights. • Launched Nielsen panel for smoke-free categories, enabling better market trend analysis. • Developed data flows and dashboards in partnership with data engineering teams. • Supported digital and CRM functions with strategic insights across the consumer journey.

• Managed referral program (MGM), contributing to 10% of total acquisitions with an 83% conversion rate. • Integrated new CX practices to improve onboarding and long-term engagement. • Collaborated with brand retail teams to optimize new user journeys and product experience. • Applied A/B testing and segmentation to increase program effectiveness and ROI.

• Built the Customer Care department from scratch, including team, systems, and processes. • Ensured business continuity during COVID-19 by deploying mobile replacement services within 24h. • Led retention marketing and loyalty program implementation across B2C channels. • Delivered an NPS of 80+ through premium service design and staff training.

Managed B2B development in indirect sales model. Depoyed brand strategy within 10 national KAs with 22% of total PM volume and agreed 35Mio EUR sales.

Managed Traditional Trade channel through indirect sales model. Focused on development of 3rd party sales team. Managed business development and maintenance of acquired business.

Developed processes for efficient business deployment between cross functional teams. Managed activities per projects and ensuring that planned activities are implemented.

Executed merchandising, maintained product visibility and availability.

Finance, Accounting and Audit