Muhammad Tahir Shahbaz Toor

 Complete ownership of re-vamping Trade Marketing division/strategy of China Mobile Pakistan on FMCG model.  Responsibility entails PKR 40billion volume business delivery.  Complete ownership of Channel Development, Route to Market (RTM) strategy.  Channel Strategies & Segmentation/Classification of retails POPs: based on FMCG model.  Building “Channel Blue Prints”  Spearheading “Capability Building” for Sales teams starting right from Regional Directors to TSO levels.

(Managed the flagship brands of Unilever i.e. Lux, Lifebuoy, Sunsilk & Clear Shampoo etc)  Responsible for designing and implementation of trade marketing plan/trade category plans for the category inline with the brand’s JBTD.  Channel Development at National Level for assigned categories.  Leading in making “Perfect Stores” for the categories.  Devising the Channel wise Assortment Plans, Planograms, POP Visions, Promotion Strategy for assigned categories by leveraging Retail Audit/Channel Bluepr