Myriem Abakarim

Own revenue targets for 25 markets Define Strategy for 24 Market launches Lead 8 M&A marketing integration Oversee 6 Acquisition/Retention channels Monitor key KPIs (ROI, CVR, CPO, CAC) Approve and monitors offline budget Directly managed 2 FTE & interns

Global Market research in collaboration with Bayer AG for Polycarbonate - Accountable for the French Market – Interview target reached (14 interviews) - Conducting personal interviews Costumer Satisfaction interviews with key costumers - Identifying and reporting key issues

- Supporting Regional Commercial Directors and Marketing Manager in Europe Headquarters - Monthly Internal Reports and Analysis (Sales, Quantities, ASP, Margins, Competitor Analysis) - Product Developments for Apparel and Footwear – Sales Launch Operations, Meetings set up - Marketing – Online Content Management, In-store Campaigns (Design and implementation) - Daily SAP and BI Analyzer use – Orders, shipments, stock monitoring

- Content Management for CupoNation France – Performing competition Benchmarks - Monitoring and increasing KPIs to optimize content – Affiliate Marketing Networks (e.g. Zanox) - Set-up of Content Management processes and training of new interns - Collaborative work and support of SEO processes

- Off-site Market research Project/Customer satisfaction of Carrefour supermarkets in Jakarta - Creating Internship opportunities for French students to integrate multinationals in Indonesia

Semester 5 & 6

Semester 1 - 4

Higher levels: Business and Management, Geography, Spanish Standard Levels: Math, Biology, English