Nathalie da Silva

• Enable and advance business model and innovation support in EU Smart City projects, local Startups and SMEs • Design and implement innovation and strategy workshops, development of methodologies and tools in Design Thinking, Business Model Innovation, Open Innovation • Develop and lead exploitation strategy, plans and implementation for projects results • Control budgets for projects and activities • Developed diversity strategy and skills in enterprises

• Improve product strategy through insights from customer journeys and interviews, redefine customer segments and distribution leading to expansion of client base (40%, 12 months) • Develop marketing plan and budgets, create and deliver customised marketing content for blog, social media and newsletter

• Design and lead digital innovation process and disruptive innovation workshops • Develop innovation curriculum incl. Design Thinking, Lean Startup, Human-centered Design methods and tools, research and present digital business models in human capital • Participate in trainings and workshops for Responsible Leadership Development, Human-centered Design and B Corporations

• Digitise business and support processes to optimise business operations • Design incentive program to improve customer service and team collaboration leading to sales increase of • Take on responsibility for marketing and sales strategies, including budgets and controlling • Lead and train sales and service teams, lead work meetings and candidate interviews • Plan and implement online campaigns, promotional events and activities • Monitor and evaluate campaign strategies and effectiveness

• Creation of technical reports for various topics & press conferences for press office • Planning, organization & implementation of lecture events & forums (topics included science & research, education and youth)

• Technical assistance with planning & production of TV commercials & documentaries • Organized and facilitated two major advertising campaign events for MTN (leading telecommunications services provider in Africa and Middle East since 2006) with a team of marketing and publicity managers • Organisation of events to promote local young artists

Entrepreneurship, Start-up Consulting Project, Entrepreneurial Finance, M&A, Sports Business Management

Strategy/Finance/Technology Management/Big Data/Sustainable Development/Behavioural Finance