Nayla Jakobowicz

• Designed and implemented the company’s first brand identity and communication manual for social media. • Used Buffer, Trello and Hootsuite to automate around 60% of the day-to-day social media posting. • Acquired +300k users with positive ROI in 3 months by implementing influencer marketing strategies. • Increased Facebook engagement rate by 20% with a new content strategy. • Delivered social media monitoring and effectiveness reports for senior management.

• Provided copywriting and content creation. • Tracked and analyzed brand content to create weekly and monthly reports that verify success of engagement and reach. • Monitored campaign performance using HootSuite, Facebook Insights and Bit.ly. • Developed graphic material for every social media channel. • Identified more accurate target customer base outside the follower base and used engagement strategies to translate the target into followers and users.

• Developed graphic material for digital mass media. • Collaborated with other internal and external teams in a cross-functional capacity to ensure alignment of campaign objectives and expectations • Provided creative direction, ordered, and obtained approval of ad creative for the clients. Developed a long-term social media content calendar. • Assisted in the development of online display advertisements and the implementation of digital strategies.

Coordinated projects from concept through completion. Goiabada • Branding and logo design. • Developed flyers, labels, menus, window vinyl design and facebook and instagram ads YOR Health • Developed printed material for the public thoroughfare. ProDermic • Developed digital content for social media. Inmental Interactive • Designed the Company deck. • Developed printed material for the public thoroughfare and front-end design.

• Designed print materials such as brochures, catalogs and banners. • Developed POP material and stands design. • Designed material for printed mass media: newspapers, magazines, and social networks. • Assisted in the development of marketing campaigns and implementation of strategies. • Designed material for digital mass media. • Supported content writers in the creation of new ideas for social media. • Managed budget and suppliers.