Niclas Farrenkopf

Lead strategic projects & programs on business transformation, strategic development, organizational efficiency and D2C strategy Sparring with and consulting C-level as well as senior executive stakeholders, e.g. on strategic growth and transformation topics, delivering analytical, data-driven evaluations Project areas, e.g.: corporate structure and process optimization, D2C strategy, digital business models, M&A assessment, strategic partnerships, business transformation and organizational efficiency

Led 10+ strategic projects with international, interdisciplinary teams of up to 15 members (e.g. pricing, site strategy, business model, content evaluation) Evaluated growth opportunities, aligned cross-functional go-to-market strategies w/t teams and C-Level Consulted and coached functional teams, focusing on evaluation models and data-driven approaches

Developed an analytical market model for subscriber growth forecasting (German Pay VoD market) Facilitated preparation for P7S1 and Discovery JV (Joyn), spearheaded internal data collection & analysis (competitive landscape, merger control notification process with cartel office) Managed multiple market research and insights projects, prepared regular business reviews

- Conducted market research and created multiple competitor analyses for media landscape players - Supported the creation and revision of the group-wide Strategy Plan 2015

- Conducted a representative peer group and beta factor analysis for risk evaluation (Bloomberg) - Analyzed stock liquidity and growth rates, collected fundamental forecast data

- Created Excel-based tools for performance evaluation & comparative analyses of international sales offices - Prepared presentations on international sales force performance for the executive board

- Supported staff performance appraisal process in int. subsidiaries, organization of leadership dev. programs - Contributed to the development and implementation of an international graduate program

M.Sc. in International Business & Management | GPA: 7.6 (A-)

M.A. in Advanced International Business Management | GPA: 71 – Distinction (A+)

B.Sc. in Business Administration | Thesis: “Cooperation in the IT and Telco industry: an analysis of Deutsche Telekom & Spotify” – Grade: 2.0 (B)