Nicolas Roberto Masats Aparicio

Design of long term strategic plan for JTI brands; 4-years sales forecasting, based on information sources such as AC Nielsen and SIEBEL Analysis Consumer snuff Basis: brand image and price segmentation and flavor Feasibility analysis of new brands, economic projections and capacity analysis, database analysis of quantitative studies, ad hoc market analysis. Creating and maintaining new databases for analysis and strategy oriented to future decision-making by the Steering Committee of the company

Planification in a monthly basis of the product demand, in accordance to Sales, Trade Marketing and Marketing Departments (forecast of base business and new launches, market evolution and brands portfolio) Control of Supply process. Consolidation of the Shipment Plan and accomplishment control. Supervision of containers delivery in line with market demand needs. Responsability on the correct distribution of the porfolio products across the market.

Analysis and planification of product supply to cover the expected customers’ demand, aligned with the rest of business areas. Stock management. Follow up of production and stock, with special attention on perishable products. Analysis of competitors behaviour: pricing strategy, volumes and sourcing. Identification, design and implementation of upgraded processes and/or policies.

Negotiation with suppliers and international transportation agencies to reach the best buying conditions. Market research to detect new shopping destinations, development of new materials. Project Manager Purchasing and Logistics 12 fermenting and storage tanks Heineken beer, this project was developed from Rotterdam to Santiago, seven months duration of the project from preparation, evaluation and implementation.Main markets: U.S.A, Brazil, Argentina, Colombia, Germany, Italy, China.

Master en marketing y ventas