Niels Siegel

• Leading an eight-person sales and marketing team • Developing and implementing a multi-year sales and growth strategy focused on revenue, margin and portfolio development • Introducing AI-driven solutions to optimize sales processes (e.g. specification analysis) • Pricing management and post-costing • Managing OEMs and international key accounts • Analyzing and expanding the distributor network • Building and scaling a consumables business

• Managing strategic international key accounts with a focus on long-term framework agreements, pricing logic, volume development and customer retention • Overall sales responsibility • Building, steering and developing a multi-tier sales and distribution partner network, including target setting, performance tracking and action management • Developing the first consumables line for repeat business • Introducing standardized service protocols to increase efficiency

• Sales leadership for Northern & Eastern Europe, Africa and the Middle East – functional staff responsibility for 20 people • Global key account management – achieved a 6% revenue increase (pre-Covid) • Project management: technical and application-oriented consulting – developed packaging concepts to strengthen customer retention • Trained international sales management – created a machine presentation concept during the Covid period

• Founded and led the Middle East & Africa subsidiary • Developed multi-year sales strategies • Supported key accounts on-site • Coordinated service operations • Built and maintained a dealer network in 20+ countries • Staff management & development (disciplinary responsibility for 10) • Market/competitive analysis, forecasting, budget & action planning for revenue, market share and profit • Continuous exchange with sales organizations on best practices

• Supported field tests with key accounts and end customers • Planned product launches and go-to-market strategies • Developed product training content • Pricing management • Presented long-term product strategy • Developed marketing content • Delivered global sales training • Coordinated information exchange across sales organizations • Supported markets in launching new products • Provided application consulting for key accounts

15-monatiges Management – Traineeprogramm Projekte: - Customer Finance Middle East/Africa - Reporting Market Center Europa, Mittlerer Osten und Afrika - Überarbeitung des existierenden Berichtswesen aus den Märkten - Erstellung eines neuen Provisionssystems für die Vertriebsorganisation Dänemark, Finnland & Schweden - Vertrieb Heidelberg Gulf (Saudi-Arabien und VAE) Erstellung einer Kundendatenbank CRM - Service Heidelberg Saudi-Arabien - Erarbeitung eines neuen Konzepts für Serviceverträge

Diplomarbeit: 'Kosteneinsparung durch Variantenreduzierung' bei den John Deere Werken Mannheim Studiuminhalte: Elektrotechnik, Mathematik für Wirtschaftsingenieure, Naturwissenschaftliche Grundlagen, Technische Mechanik, Energielehre, Mess- & Regelungstechnik, Kraft- & Arbeitsmaschinen BWL, VWL, Mathematik, Stochastik, Rechnungswesen (Finanzwirtschaft, Steuerlehre, Jahresabschluss, Kostenrechnung & Konzern-/Sonderbilanzen), Management, Wirtschaftsenglisch, Recht (Handels- & Arbeitsrecht), EDV

Economic Engineering