Nienke van der Sluis

As a freelance online marketing specialist available for a wide variety of jobs - main focus data-driven marketing. Available for interim opportunities. Expertise: - Online Marketing - Data Analytics - Search Engine Optimization (SEO) strategy - Affiliate Marketing strategy - Project Management - Strategic Marketing - Social Media Marketing - Partnership Management

Responsible for the launch and strategy of the different marketing channels with a team of marketing specialists. We focused on data-driven decisions, a/b testing and are keen on testing new innovative ideas. The growth of the platforms is our main goal, where we focus on every step of the customer journey throughout the funnel.

Building the new platform for the next step in the digital future for the horticultural sector. One of the largest fairs in the horticultural sector. Focused on marketing initiatives within the platform, platform launches into the market and data insights for the purpose of optimizing the customer journey. Google analytics - Consumer insights - Data analysis - Go to market - Product launch

Responsible for the long-term strategy of the affiliate marketing channel, and the development of new initiatives. Monitoring results of the affiliate marketing channel, and translate it to actionable data. Affiliate marketing - Partnership management - Web analytics - Marketing strategy

Worked in the performance marketing department of wehkamp within the following teams: Affiliate marketing, SEO, SEA and Portals. Focussing on channel optimization, strategy and development. Both in strategic and technical department.

Master Marketing Intelligence & Marketing Management The former concentrates on the strategies and methods that companies can use to build their position within the market. The latter is about understanding customers and getting insights for building a strong brand & reputation.