Parth Pethani

• Led a 5-member marketing team and managed the complete in-house marketing function. • Managed an annual ₹2 Cr marketing budget across digital, events, exhibitions, and content. • Generated ₹1 Cr+ revenue from marketing-generated leads through lead generation, quotations, and sales follow-up. • Managed Google Ads, Meta Ads, SEO, and website development, contributing to ₹80L+ Google and ₹20L Meta lead-generated revenue. • Grew LinkedIn from 0 to 5,000 followers and organic website traffic to 1,500 month

• Managed Google Ads, Meta Ads, SEO, and website activities to support lead generation. • Created technical content for YouTube, LinkedIn, employee reels, and podcasts. • Supported product outreach, client follow-ups, quotations, and sales meetings.

I started by experimenting with Meta Ads and Google Ads on my own website, which helped me learn the fundamentals of digital marketing, audience targeting, and website development through WordPress. Building on this experience, I transformed the platform into CareerxMentor — a part-digital guidance platform that supports students in planning their future studies at a very affordable cost.