Nita Thakaria

• Brand Management • Advertising • Digital projects

Change Management • Key highlight - Conceptualized and rolled out the Quality Academy in the Near East region, Dubai

Market research • Key highlight - Conducted market research in key cities of India to open production and R&D sites for Asia/CIS region and thereby influenced leadership team in the final decision

Digital Brand Management & Sales • Key highlight - Successfully launched a disruptive mobile App to B2B and B2C, gaining 120 clients in 60 days

Brand Management & Market Research • Initiated, with the market research strategy team of APAC, research to define key focus areas to drive growth for healthcare business of Siemens NZ • Presented status reports and aligned with CEO of Siemens NZ on the results of the project Key highlight - Alignment of top 10 areas to focus on healthcare business for 2020

Brand management & Sales • Headed the local development sector to spearhead +60% growth in exchanges YOY mainly by expanding client base by 30% • Recognized and awarded as the best local committee in development sector nationally across 22 cities of India

Grade 1.3 / 4 (1 = best and 4 = worst) Master thesis – An exploratory research on “Reverse Innovation in NIVEA” in emerging and mature markets

Grade 1.6 / 4 (1 = best and 4 = worst)

GPA 3.83 / 4 (1 = lowest and 4 = highest) Master thesis – A qualitative study on the relationship among Leadership styles, Culture and Organizational Effectiveness in AIESEC