Pavel Shulekin

• Develop and manage 4p marketing mix incl. communication as well as sales tools and processes, partnering with product managers, sales force, technical and other cross-functional teams • Build, design Brand and product communication campaign including development of all relevant messaging and content as well as step-by-step sales process from concept through completion • Organization and implementation of international exhibitions participation: projects from design and building of the exhibition stands...

• Regular sales and business processes analysis, new sales tools and elements creation for enhancing of Sales Force Effectiveness • Manage and develop sales trainings with businesses and training team: a full cycle from script writing till implementation and control • Implementation and adaptation of new sales technology, the system of step-by-step sales, interactions between employees and divisions, creation of the unified documentation complex • Planning and carrying out field trainings on the job...

• Increasing Sales Force Effectiveness (SFE) of distributors companies in regions (covered countries) • Regular sales and business processes analysis, new sales tools and elements creation for enhancing of Sales Force Effectiveness • Negotiations with distributors: planning and step-by-step implementation of new sales tools and elements of business process • Sales Excellence Tools development: Key Performance Indicators (KPI), incentive system, clients categorization, products matrix, layout system (matrix)