Qingxia Wu
Skills
Timeline
Professional experience for Qingxia Wu
- 1 year and 2 months, Oct 2022 - Nov 2023
Senior Communications Advisor
Te Whatu Ora Southern - Health New Zealand
I was the key team member in the Southern region overseeing activities across PR, media and press liaison, brand management. Responsible for the regional strategic communications plan and corporate communications. Excellent writing and speaking skills. Communications is my middle name.
- 2 years and 4 months, Jul 2020 - Oct 2022
Digital Communications Coordinator Pacifc
Ivoclar Vivadent Ltd, New Zealand
Responsible for developing and implementing digital communications plans for the Pacific markets to drive sales. Result-driven and helped the business grow its customer base with a 30% increase in email subscriptions, a 10% rise in social media engagement rates, and a 8% increase in website lead generation for high-value dental equipment. I enjoyed working with the global office on campaign implementations. Salesforce and Pardot power user. Reported directly to senior management.
- 9 months, Dec 2018 - Aug 2019
Search Engine Optimisation Specialist
Flipview™
- Improved SEO performance of the company website - Managed Google Ads account - Optimised customer journey mapping
- 5 months, Feb 2019 - Jun 2019
Marketing Coordinator
The Property Crowd
Part-time role during my Master's study. Planned and executed marketing campaigns to meet sales targets. Responsible for email automation and segmentation, social media advertising, and event coordination.
- 3 months, Dec 2018 - Feb 2019
Social Media Manager
Whau Local Board of Auckland Council
Successfully promoted the annual Whau Chinese New Year Festival event on social media channels including Facebook, Instagram, LinkedIn, and Twitter within an agreed budget. The project saw a massive improvement in the number of participants on the day of the event.
- 2 years and 5 months, Feb 2016 - Jun 2018
Marketing Administrative Manager
Odynovo Tours
Managed the Marketing Department of 40+ and oversaw the marketing activities plus mentoring. Solid experience in TTL marketing covering direct email marketing, online content curation, SEO, social & online advertising, PR, and off-line events.
- 1 year and 1 month, Jun 2015 - Jun 2016
E-Mail Marketing Manager
Odynovo Tours
Double-folded email subscription and increased in-email lead generation rates via email segmentation. Managed a team of email specialists and engineers.
- 2 years, Jul 2013 - Jun 2015
Digital Content Manager
Odynovo Tours
Significantly uplifted the company website's SEO and SEM performance. Managed a team of 10+ professional content curators for digital channels.
- 1 year and 4 months, Apr 2012 - Jul 2013
Social Media Marketing Specialist
Odynovo Tours
Responsible for the development and implementation of social marketing plans. Increased the company's online visibility and attracted enquiries from social media in English-speaking markets (EMMA, Europe and Australasia).
Educational background for Qingxia Wu
- 1 year and 6 months, Jun 2018 - Nov 2019
Master of Management with Distinction
Massey University, Auckland, New Zealand
Courses completed: Project Management, Sustainability, Advanced Strategic Management, Organization and Management
Languages
German
A1-A2 (Basic)
Chinese
C2 (Expert / native speaker)
English
C2 (Expert / native speaker)
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