Razvan Eftimiu

Management of Marketing Services department (market research & media): - Lead yearly Marketing and Business Strategy development - Strategic advising to brand teams - Media planing - Coordinate market research - Accountable for communication and market research budgets of Nestle Romania

Information analysis & strategic planning: - Streategy advising for internal clients (marketing groups and top Management) - Coordinate market research programs - Acountable for research budgets

Created market research department; market intelligence: - Set-up Market Research department of Nestle Romania - Manage market research budgets - Analyse market environment by monitoring competitors’ movements and evaluating consumer behaviour on ad-hoc and continuous basis - Coordinate market research programs

Information analysis and strategic planning: - Provide related tactical and strategic advice and guidance on market dynamics to support business decision making - Prepare short and long term marketing forecasting based on continuous analysis of the competitive environment - Evaluate the outcome of marketing decisions based on key market, company, segment and brand performance indicators - Manage external information suppliers

Management of Customized Research Department; Project management: - Improving the efficiency of Customized Research department by achieving the revenue target set for local CR business, as well as through achieving the operating income target - New business development - Project management for local and regional studies

Project Management: - Setting-up the Customized Research department of ACNielsen Romania - Business development - Project management

Project Management

Marketing