Rebecca Röhl

Development of a holistic marketing plan to strengthen the brand position in Spain including strategy development (segmentation, targeting, position) and creation of operational marketing activities. Brand Management, Brand Communication, Marketing Strategy

- Project Lead for the development and implementation of a B2C Multichannel Consumer Awareness campaign - Development of brand marketing plans for product launches to meet the business performance goals - Organised and followed up on European Brand Manager meetings to support product launches and challenge local brand marketing strategies - Analysed monthly sales to improve country performances - Development of marketing and sales material including sales force trainings

Cooperative Study Program: Industrial Business Administration with the following internal professional experiences: Global Corporate Communications, Change Management, European Product Marketing, Local Corporate Communications (Subsidiary in Dublin, Ireland), Global Marketing (Global Launch Team)

Final Project: Development of a holistic marketing plan for the Startup “Mr. Wonderful Communication SL.“ to strengthen the brand position in Spain.

Major in Marketing and Finance Bachelor Thesis: Development of a basic approach for an effective Stakeholder Communication at the example of Bayer Pharma AG.