René Sperber
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von René Sperber
- Current 15 years and 1 month, since May 2011
Account and Communications Planning / R&D
CMB Ltd. (Collier Morrison Belgrave), St. Clair, Trinidad & Tobago, West Indies
- 1 year and 3 months, Mar 2010 - May 2011
Marketing Manager
PSCU Cooperative Society Ltd., Trinidad & Tobago, West Indies
- 1 year and 2 months, Sep 2008 - Oct 2009
Consultant
Scholz & Friends Agenda
- 3 years and 7 months, May 2003 - Nov 2006
Founder / currently mentoring status
GOLDENE ZWANZIGER, Jena/Germany
Student agency for advertising and public relations: Founder and member of the executive board ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Marketing for clients from different branches and non-profit organizations (e.g. Sennheiser Worldwide, T-Com, The SCO Group, City of Jena) ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Organization of workshops and lectures around the topics advertising, PR, market research and design
- 6 months, Nov 2004 - Apr 2005
New Business/Business Development (Intern)
COLLIER MORRISON BELGRAVE LTD. (LOWE WORLDWIDE), PORT OF SPAIN, TRINIDAD&TOBAGO
Internship in the Copy Department at a full-service advertising agency: Conception of above- and below-the-line advertsing concepts for the clients Unilever (Axe deodorant, Breeze), GTech and First Citizens Bank ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Planning and attending of a cooperation project with the University of West Indies (UWI) and the John Donaldson Technical Institute (COSTATT) ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Design of Strategic Planning Department
- 5 months, Jul 2004 - Nov 2004
Public Affairs/Corporate Communications
PLEON (BBDO Worldwide), Berlin/Germany
Internship in Corporate PR and Public Affairs. Assistance in a nationwide and integrated campaign for a Federal Ministry and various other Corporate PR projects.
- 4 months, Jul 2002 - Oct 2002
Marketing Management Consultancy
BBDO CONSULTING (BBDO WORLDWIDE)
Internship in the field of Strategic Planning / Strategic Brand Research und Brand Equity Management in a market oriented strategy consultancy.~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Conducting qualitative und quantitative research. Design and accomplishment of qualitative research tools, positioning for clients like Gilette, Müller Dairy products, Mitsubishi, Warsteiner Brewery, DreamWorks
- 8 months, Mar 1999 - Oct 1999
RADIO Intern/Freelancer
RADIO WUPPERTAL , Wuppertal/Germany
Internship. Self-contained journalistic work in the editorial office. Production of interviews and reports Supervision of a nationwide coverage. Experienced interviews in TV and newspapers. Supervision for Saturday-Evening-Show
- 4 months, Nov 1998 - Feb 1999
TV-Production
TWM-MEDIEN GMBH, Bochum/Germany
Production of a veteran car-show for a nationwide sports channel (DSF). Experienced the whole value-chain of a weekly TV-show.
- 3 months, Sep 1998 - Nov 1998
Intern Print Journalism
WESTDEUTSCHE ALLGEMEINE ZEITUNG (WZ); Duesseldorf/Germany
Journalistic work in the editorial office of a daily newspaper
Co-Editor/Mitherausgeber
Trends der politischen Kommunikation. Forum.Medien.Politik
Ausbildung von René Sperber
- 8 months, Jan 2008 - Aug 2008
Research Assistant UNIVERSITY OF SALZBURG, Austria
University of SALZBURG
Integrated Communication: WEB and TV. Research project on behalf of SevenOne Media AG Munich.
- 1 year and 7 months, Oct 2001 - Apr 2003
Student assistant at the "Department of Economics and Organisation of the Media”
Friedrich-Schiller Universität JENA, Germany
- 8 years and 1 month, Dec 1999 - Dec 2007
Media-/Communication Science;Psychology;Intercultural Business Communications
Friedrich-Schiller Universität JENA, Germany
- Media Economics - Marketing: Integrated Brand Communication - Market Research - Industrial Psychology - Communication Psychology - Contemporary Culture - Consumption Culture - Intercultural Advertising/Communication - Intercultural Consulting - International Management
Sprachen
English
C1 (Fließend)
German
C2 (Verhandlungssicher / Muttersprachlich)
Spanish
A1-A2 (Grundkenntnisse)
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