Roberto Kauffmann-Dev

• Leading our Product, Data, Digital Marketing, Creative Services, and Professional Services organization (100+) • Strengthening EIQ as SEA’s #1 enterprise e-commerce management platform (180 clients, 500k orders /d), simplifying and scaling e-commerce operations; unifying data across buyer touchpoints and client systems • Using big data analytics and Artificial intelligence for our EIQ Business Insights products • Growing EIQ Market Insights as the most useful SaaS platform

• Leading Moneygram's products and solutions organisation in Asia-Pacific, Russia, CIS, South Asia, Middle East and Africa • Working with regional leadership team to define and execute digital remittance and payments priorities and business models • Working with global products organisation to evolve products and solutions according to regional customer, agent, partner and regulatory requirements • Incorporating regional wallets, eCompliance, eKYC, biometrics, fintech opportunities into our products

• Lead Content Factory operation to prepare live channels, VOD content and meta data • Headed Product Development, Design and QA • Launched mobile apps, web and OTT video services in MENA, such as www.dawriplus.com (Saudi football league), www.invision.com.sa (STC’s TV service), www.khairna.org (donation app), www.afkar.me (start-up funding) • Implemented resource forecasting and allocation, project governance and agile development • Programme-managed set-up of an OTT video business

• Created online-only businesses • Adjusted offline propositions for launch in the online channel • Drove customers to use e-channels for all their purchasing and servicing needs

Grew $100+m Home business (IPTV, broadband, mobile, landline) by 38% in 18 months, significantly surpassed my 2011 and 2012 gross margin target • Redefined customer experience, increasing Net Promoter Score by 27 points • Launched subscription service ‘On Demand Club’ • Launched several broadband products including 100 Mbps Home Broadband and PlayStation Vita 3G • Prepared launch of a new fixed-mobile converged business • Prepared launch of du’s multiscreen and OTT services

• Managed the technical and operational migration of du Customers to new du TV service and decoders • Lead the launch of IPTV (du TV) across large number of commercial, technical and operational teams from early stage through to commercial launch and beyond. Based on Microsoft Mediaroom. Offering the most advanced TV experience in the Middle East with advanced EPG, PVRs, VOD, High Definition, 3-D and 300 channels from around the world. One of du’s most successful launches.

• Built solution alliances with IPTV, VOD, VoIP and telecom network equipment vendors • Created Operax’ branded solution alliances program to establish ecosystem of best-of-breed partners to deliver effective QoE for IP applications for tier1 telecom operators

• Advised incubation and new media start-up companies on turning technology into business (business proposition, business case, funding, marketing); e.g. music download & podcasting business for emerging markets, video-on-demand service for German speaking countries, movie-to-mobile handset service

• Set-up and managed pan-Sony partnerships with major tier 1 European telcos for joint marketing campaigns, mid-term business & technology development • Managed pan-European partnership with key IPTV technology platform providers

• Selected, acquired and integrated €4.5M / 7-head technology company tvtv specialising in EPG & TV meta-data for consumer electronics, mobiles, ISPs & MSOs • Set up and lead global cross-functional workgroup to develop and market content intelligence systems, based on (amongst other things) digital

• Set-up strong and reputed European e-business team of 5 (+ some 20 virtual) to create dealer extranet for online purchasing, order management and marketing • Championed major change programme and reduced order management cost by moving >60% of orders to online ahead of target

• Hired and managed department of 2 managers and 13 staff and budget of £1.9M • Increased product and local sales teams’ focus and efficiency by developing, rolling-out and evangelising self-service sales and inventory reporting system • Reviewed business reporting systems and purchased Business

• Set-up and managed EDI team on Oracle’s globally 2nd largest project (Michelin tyres) • Reduced order management and billing cost, sped up cycles and harmonised processes by planning and implementing output systems for Michelin subsidiaries in 38 countries • Reviewed confidentiality and security

• Set-up and managed CompuServe’s member home pages service and made it the company’s most popular web product using extensive marketing, tutorials and competitions • Created CompuServe’s German online mall • Product-managed localisation of consumer software • Trained in Customer Service and Techn

• Managed sale of 4 hotels ranging up to DM 20 Million • Initiated and directed investigation in international money laundering network • Audited, evaluated and privatised 10 companies • Authorised all expenditures of 15 companies up to DM 100K • Established privatisation process for companies w

Thesis: „International Strategic Networks“ • European Masters of Management with honours; French Diplôme de Grandes Ecoles; German University Diplomkaufmann