Ross Allison

Ownership for spearheading and driving the overall product offer strategy and defining the product road-maps and associated budgets to achieve financial and business performance.

Brand Guardian for the Vauxhall corporate identity with responsibilities to lead all the national sales promotions, communications and advertising campaigns for new cars and light commercial vehicles in close association with the Sales teams and the Retailer network.

Responsible for formulating and delivering the enterprise-wide strategy which focused on providing the best quality customer experience and retention into service and repurchase of any mainstream Brand

As the Brand Lead for Insignia and Ampera handled responsibilities for the planning, development, and implementation of annual brand plans with a focus on achieving increased sales and consideration targets

Guardian for all Environmental Vauxhall Brands with responsibility for development and implementation of the annual plans to achieve targets of improved sales and consideration

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