Ruben de Almeida-Domingues

Core achievement: NB wins Mercado Libre and Netflix (Latam) and Cencosud (Chile) Regional Director of Integrated Planning. Joined the MEC Latin America Regional Team in Jan2014 where he leads Integrated Planning. His main focus will be assisting the markets improving the quality of the comms strategies through real integration of Paid, Owned and Earned Media. He is also in charge of managing the planning community. He is a member of the MEC Latin America EXCO.

Core achievement: Improvement of the strategies developed for Colgate-Palmolive Regional Planning Director - Europe. Leading the strategy team (provide learning opportunities and support of more junior staff) the core responsibilities include improving the quality of the brand and comms strategies via better insights and creative use of media, provide thought leadership for the brands and people in the agency.

Core achievements : Participated in the J&J EMEA pitch MEC strategy team that lead to a win. In this pitch was also involved in coordinating the Southern Europe and South Africa clusters. Strategy Partner in the strategy team that worked in the J&J EMEA pitch, which MEC won. Was also co-responsible for setting up the account in the transition phase working closely with Kate Keane from J&J. While in London also participated in several projects: DHL, Colgate-Palmolive.

Chief Strategy Officer with line management responsibility in Madrid Office for all strategic services (planning and A&I) with the strategic objective of creating the agency of the future. Fully responsible for staff training. New Business area: defined and implemented NB strategy for MEC Spain overseeing all NB “production”. Member of the Board of Directors.

Core achievements : NB wins: EDP and Yoplait Key roles included: ensure the use of the Navigator by the Media Groups. Marketing Director: in charge of building the company’s image and managing the Effi Awards sponsorship, participation in Creative Award Festivals and relationship with MEC network. January 2009: promoted to Chief Strategy Officer as part of company management team. Responsible for the areas of Strategic Planning, New Business, Marketing, Training, Reporting and International Relations.

Core achievements: Strongly contributed to successfully change a design boutique into a full service advertising agency Main responsibility is the restructuring of the company, including business development (3-year Business Plan development), procedures and work methods, as well as communication tools development. Responsible for DCE brand launch.