Rui Coelho

Run the technology estate for a 300+ station network across Portugal and Spain (PRIO, DISA/Shell) via a five-pillar operating model. Compressed M&A timelines 60% — 30-day Big Bang integration of 55 Q8 stations, 100% continuity. Led the 5-month Shell re-entry: two SAP entities, systems structure from zero, zero downtime. Architected DISAPOS, a proprietary cross-border POS ending single-vendor dependency, rolling out to ~900 stations. Repositioned Retail IT to profit contributor — OpEx down 25%

Accountable to the Executive Board for the Group's technology investment portfolio and transformation across 12 business units. Govern the annual portfolio via investment boards and ROI prioritization, preparing EBITDA-aligned cases for Board allocation. Founded and scaled the Enterprise PMO from zero: 11 reports, 20+ vendors, 120+ stakeholders. Leading SAP S/4HANA migration across 12 BUs. Architecting Salesforce B2C + Loyalty across 300+ stations, targeting 2M users by 2028.

Founded PRIO's Operational Excellence function from scratch. Established a centralized shared-services invoicing department: €350K immediate savings plus €75K recurring annually. Designed process-governance and continuous-improvement frameworks (BPMN, Kaizen) across 22 core processes in 10 functions, building the KPI foundations later formalized into the Enterprise PMO. Developed predictive KPI and cost-benefit models supporting strategic investment decisions.

PRIO placement. Delivered Microsoft Dynamics 365 CRM integrated with SAP ERP, eliminating 48-hour client onboarding delays, plus Sage X3 and SAP Logistics, standardizing processes across group entities. Drove 40% CRM workflow adoption within 3 months of go-live.

Architected and deployed after-sales Home Delivery and Offline Store systems across 200+ retail locations; led the Store Automatic Replenishment Tool (Symphony/Oracle), WMS and predictive analytics, reducing stockouts 13%. Directed BERG's wholesale entry into Brazil, USA and Poland — €2M first-year sales — and coordinated global EDI rollouts (NIKE) and the SPZ Franchising India JV with TATA Group.

Delivered the core self-banking module for Millennium BCP across Greece, Poland and Romania, supporting market entry and 20+ branch openings. Architected the GAFT Predictive Treasury Engine, reducing cash-transport requirements 14% across 800+ branches for one of Portugal's largest banks.

Built an integrated Planning & Transport System for CIMPOR interfacing with SAP ERP, cutting manual coordination 25%. Implemented maritime EDIFACT for Moroccan port-shipping flows, cutting processing delays 30% across cross-border logistics operations.

Comprehensive program focused on bridging the gap between IT strategy and business goals. Key areas: TOGAF, COBIT, NIS2, Enterprise Architecture, IT Governance, Digital Leadership, Technology Strategy & Management. Digital Transformation, Enterprise Agility, Competitive Intelligence, IT Strategy.

Focus: Business process analysis, IT strategy, information systems governance, project management (PMBok), strategic analysis (PESTLE).