Ruth Holzhammer

Increasing success rate (C-Level appointment setting and lead nurturing) of telesales employees by one-on-one coaching and motivating; conducting workshops and seminars to improve telesales skills; analysing telesales performance and providing constructive feedback to management

Managing multiple projects for various blue chip IT organisations across Europe; Lead nurturing and appointment setting with C-Level executives within the DACH market

Market research for B2B and B2C customers in the DACH region; interviewing of 'C-Level' decision makers

Acquiring new customers and generating a solid pipeline of prospects to ensure long-term business growth; developing strategic account plans; conducting direct marketing seminars

Analysing and discussing strengths and weaknesses of staff; developing new methodoligies to increases effectiveness and efficiencey of telesales agents; motivating and supporting telesales employees in organising their jobs and time management

Developing and implementing direct marketing strategies and concepts; generating new business opportunities; establishing relationships with strategic customers

Researching macro- and micro-economical indicators and forecasting their impact on financial services market; conducting pre- and post-tests for advertisement and TV commercials as well as 'pitch tests' competitions between advertising agencies; introducing and managing advertising monitoring systems and market research budget

Marketing