Dr. Sascha Barthel
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Sascha Barthel
- Current 4 months, since Mar 2026
Senior Lecturer
University of Applied Sciences of the Grisons
Tourism Management Strategic Management Tour Operating
Digitalization in Tourism & Events Artificial Intelligence Blockchain Digital Customer Journey Customer Experience Management
Customer Experience Management Digital Transformation Tourismus Management Management Marketing
Marketing | Business Administration
- Current 4 years and 4 months, since Mar 2022
Senior Lecturer
Hochschule Albstadt-Sigmaringen
Digital Technology & Consulting
- Current 5 years and 4 months, since Mar 2021Duale Hochschule Baden-Württemberg Mosbach
Senior Lecturer
Corporate Management Digitalizatioin & Transformation Change Management
- Current 7 years and 9 months, since Oct 2018
Managing Director
BBDI – Business & Behavioral Digital Intelligence
BBDI: Change-First Transformation Many companies fail in digital transformation not due to technology, but due to organizational readiness. Built on over 25 years of founder experience, BBDI prepares teams for change before implementing impactful AI and digital solutions. The 3-Phase System: Diagnose: Change & AI Readiness Score and action plan. Design: Actionable 12–24 month roadmap for real business impact. Execute: Hands-on operational integration (processes, AI, ADKAR). Start: bbdi.de
- Current 9 years and 4 months, since Mar 2017Duale Hochschule Baden-Württemberg Heilbronn
Senior Lecturer
Internationales Management | Digitalisierung & Transformation | Change Management Entrepreneurship | Unternehmensführung | E-Business | | E-Commerce | Online Marketing Informationstechnologie im Tourismus Allgemeine Betriebswirtschaftslehre
Business Administration Tourism Management Consumer Behaviour Economics Operational / Strategic Hotel Management Event Management Scientific Work
Spearheaded the holistic Digital and Tourism strategy across 7 European markets (incl. DACH, FR, IT, NL, PL, HU, RO), overseeing all Marketing, Sales, CRM, Web operations. Drove business model innovation a. organizational development to achieve significant digital transformation and growth, aligning technology roadmaps with core business goals. Directed large-scale digital transformation projects (incl. the rollout of DACH web platforms), leveraging Agile method. and a deeply customer-centric approach (CX).
Digitalization & Transformation Entrepreneurship | Corporate Management eTourism | eBusiness | eCom | Digital Marketing Information Technology in Tourism International Management Business Administration
- 4 years and 11 months, Apr 2010 - Feb 2015
Team Leader
Lidl E-Commerce International GmbH & Co. KG
- 2 years and 10 months, Jun 2007 - Mar 2010
Project Leader
Lidl E-Commerce International GmbH & Co. KG
- 4 months, Feb 2007 - May 2007
Project Leader
Lidl Dienstleistung GmbH & Co. KG
- 3 months, Nov 2006 - Jan 2007
Project Manager
Lufthansa Cargo
- 4 years and 2 months, Sep 1997 - Oct 2001
Certified Travel Agent
Holiday Land Reisebüro Solatour
Ausbildung von Sascha Barthel
- 4 years and 9 months, Mar 2020 - Nov 2024
Marketing, Economic Sciences, Technology
Leuphana Universität Lüneburg
Technology creates new opportunities to address customers individually and build lasting loyalty - but also brings significant challenges. This book presents a strategic, practice-oriented framework for holistic customer individualization, including an extended marketing funnel model and integration strategies. It also provides age-group-specific insights on pricing willingness, sustainability, and customer preferences. Marketing | Marketing Funnel Technology | Personalization Sustainability
- 2 years and 6 months, Mar 2010 - Aug 2012
Touristik/Verkehrswesen
Hochschule Worms, University of Applied Sciences
Business Travel Management, Pricing and Revenue Management, Hotel Industry
- 4 years and 2 months, Oct 2002 - Nov 2006
Touristik/Verkehrswesen
Hochschule Worms, University of Applied Sciences
Sprachen
German
C2 (Verhandlungssicher / Muttersprachlich)
English
C1 (Fließend)
French
A1-A2 (Grundkenntnisse)
Italian
A1-A2 (Grundkenntnisse)
Spanish
A1-A2 (Grundkenntnisse)
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