Saskia Kristina Heck

Freiberuflich, Interim Marketing Lead & Independent Consultant, Saskia Kristina Heck
Hamburg, Deutschland

Fähigkeiten und Kenntnisse

International Marketing Management
Go to market
Teamführung
Business Strategy
Turnaround-Management
Brand Management
Marktforschung
Produktentwicklung
Content Marketing
Design Thinking
FMCG
E-Commerce
Automobilbranche

Werdegang

Berufserfahrung von Saskia Kristina Heck

  • Bis heute 8 Jahre und 5 Monate, seit März 2017

    Interim Marketing Lead & Independent Consultant

    Saskia Kristina Heck

    Product Innovation Development / Go-to-Market Strategy / Brand (Re)Positioning / Consumer Insights / Content Marketing / Team Leadership

  • 1 Jahr und 10 Monate, Feb. 2015 - Nov. 2016

    Senior Manager, Global Preschool Innovation Development @ Creative Play Lab

    LEGO System A/S

    Business Innovation / Global Product & Marketing Development / Strategic Partnerships / Go-to-Market Plans / Cross-Functional Team Leadership / RFP Leadership / Innovation Process Definition / Content Marketing Strategy / Data-Driven & Quantitative Market Research / Co-Creations / University Partnerships / Team Recruitment, Development & Leadership

  • 2 Jahre, Feb. 2013 - Jan. 2015

    Brand Manager Homegrown IPs (Ninjago / Chima / Nexo Knights), Central Europe

    LEGO GmbH

    P&L Responsibility (Budget, Demand & Media Planning) / Lead Market Role EU (Experience Development & Pricing) / Go-to-Market Strategies, 360° Marketing & Customer Business Plans / Turnaround Management / Content Development & Placement (incl. TV Series, Apps, Events, Magazines) / Retail Activation & Trade Marketing Campaigns (Omni-Channel) / Internal & External Partner Management / E-Commerce & Social Media Strategy / Media Pitch / Team Recruitment, Development & Leadership

  • 2 Jahre und 7 Monate, Okt. 2008 - Apr. 2011

    Launch Manager Mercedes-Benz E-/C- and CLS-Class

    Daimler AG

    Launch & Project Management / C-Level Projects / Integrated Marketing Campaigns / KPI-based Success Measurement / Cross-Functional Team Leadership / Agency Management (Mafo, PR, Creative)

  • 3 Jahre, Okt. 2005 - Sep. 2008

    Trainee - Duales Studium

    Daimler AG

    Selected Placements: Regional Strategy / Product & Market Management / Trend Research / Finance & Controlling / Production & Logistics

Ausbildung von Saskia Kristina Heck

  • 9 Monate, Juli 2017 - März 2018

    IDEO U / Facebook BluePrint / Google Zukunftswerkstatt / Female Future Force

    Content Marketing, Design Thinking, Digital Marketing, E-Commerce, Entrepreneurship, Organizational Behavior, Positive Psychology, Systemic Coaching, Visual Recording

  • 1 Jahr, Sep. 2011 - Aug. 2012

    Master in Corporate Communication

    IE School of Communication, Madrid (Spain)

    Training i.e. in Advertising, Brand Management, E-Audience Measurement, Issues, Crisis & Stakeholder Management, Media Relations & Training. Final Consulting Project @ Vente Privee (Customer Value Proposition /Selling-In & Advertising Strategy / Business Partner & User Acquisition)

  • 5 Monate, Mai 2011 - Sep. 2011

    Curso Intensivo de Español

    AIL Madrid, Madrid (Spain)

    A1 - B1

  • 5 Monate, Feb. 2007 - Juni 2007

    Marketing & Finance

    Szkoła Główna Handlowa, Warsaw (Poland)

    Exchange Semester

  • 3 Jahre, Okt. 2005 - Sep. 2008

    International Business Administration

    University of Cooperative Studies, Stuttgart (Germany)

    Majors: Finance & Marketing

Sprachen

  • Deutsch

    Muttersprache

  • Englisch

    Fließend

  • Spanisch

    Gut

  • Französisch

    Grundlagen

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