Saskia Kristina Heck
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Saskia Kristina Heck
- Bis heute 8 Jahre und 5 Monate, seit März 2017
Interim Marketing Lead & Independent Consultant
Saskia Kristina Heck
Product Innovation Development / Go-to-Market Strategy / Brand (Re)Positioning / Consumer Insights / Content Marketing / Team Leadership
- 1 Jahr und 10 Monate, Feb. 2015 - Nov. 2016
Senior Manager, Global Preschool Innovation Development @ Creative Play Lab
LEGO System A/S
Business Innovation / Global Product & Marketing Development / Strategic Partnerships / Go-to-Market Plans / Cross-Functional Team Leadership / RFP Leadership / Innovation Process Definition / Content Marketing Strategy / Data-Driven & Quantitative Market Research / Co-Creations / University Partnerships / Team Recruitment, Development & Leadership
- 2 Jahre, Feb. 2013 - Jan. 2015LEGO GmbH
Brand Manager Homegrown IPs (Ninjago / Chima / Nexo Knights), Central Europe
P&L Responsibility (Budget, Demand & Media Planning) / Lead Market Role EU (Experience Development & Pricing) / Go-to-Market Strategies, 360° Marketing & Customer Business Plans / Turnaround Management / Content Development & Placement (incl. TV Series, Apps, Events, Magazines) / Retail Activation & Trade Marketing Campaigns (Omni-Channel) / Internal & External Partner Management / E-Commerce & Social Media Strategy / Media Pitch / Team Recruitment, Development & Leadership
- 2 Jahre und 7 Monate, Okt. 2008 - Apr. 2011
Launch Manager Mercedes-Benz E-/C- and CLS-Class
Daimler AG
Launch & Project Management / C-Level Projects / Integrated Marketing Campaigns / KPI-based Success Measurement / Cross-Functional Team Leadership / Agency Management (Mafo, PR, Creative)
- 3 Jahre, Okt. 2005 - Sep. 2008
Trainee - Duales Studium
Daimler AG
Selected Placements: Regional Strategy / Product & Market Management / Trend Research / Finance & Controlling / Production & Logistics
Ausbildung von Saskia Kristina Heck
- 9 Monate, Juli 2017 - März 2018
IDEO U / Facebook BluePrint / Google Zukunftswerkstatt / Female Future Force
Content Marketing, Design Thinking, Digital Marketing, E-Commerce, Entrepreneurship, Organizational Behavior, Positive Psychology, Systemic Coaching, Visual Recording
- 1 Jahr, Sep. 2011 - Aug. 2012
Master in Corporate Communication
IE School of Communication, Madrid (Spain)
Training i.e. in Advertising, Brand Management, E-Audience Measurement, Issues, Crisis & Stakeholder Management, Media Relations & Training. Final Consulting Project @ Vente Privee (Customer Value Proposition /Selling-In & Advertising Strategy / Business Partner & User Acquisition)
- 5 Monate, Mai 2011 - Sep. 2011
Curso Intensivo de Español
AIL Madrid, Madrid (Spain)
A1 - B1
- 5 Monate, Feb. 2007 - Juni 2007
Marketing & Finance
Szkoła Główna Handlowa, Warsaw (Poland)
Exchange Semester
- 3 Jahre, Okt. 2005 - Sep. 2008
International Business Administration
University of Cooperative Studies, Stuttgart (Germany)
Majors: Finance & Marketing
Sprachen
Deutsch
Muttersprache
Englisch
Fließend
Spanisch
Gut
Französisch
Grundlagen
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