Selina Heiska

Head of customer experience, marketing, communications and digital operations at LocalTapiola Life / LähiTapiola Henkiyhtiö. Working across three business areas: life insurances, savings & investments & corporate solutions.

Vice President of global digital transformation at Wärtsilä. Headed three global areas: digital marketing & communications, digital culture / culture change programme and digital PMO.

Digital director for Capgemini Finland. Responsible for Digital center of excellence and digital P/L. Member of Finnish management team.

Headed OP non-life insurance B-to-C online and telesales (Pohjola insurances) and had overall responsibility of non-life insurances marketing strategy and execution. Member of private customers' leadership team.

Headed global digital marketing operations at Nokia Mobile Phones (campaign planning, media buying and analytics). Helped markets (60+) to set up best in class digital operations and headed global digital transformation program raising the digital marketing skills and competences within marketing, sales, customer care and external agencies. 2007-2010 on sabbatical (relocated to Poland with my family).

Product manager for worlds first online bank (Solo / Nordea netbank). Responsible for running the daily operations (1M monthly users), heading development of loans, accounts and savings product areas and also had overall responsibility of digital banking related marketing & communications.

Marketing, Computer Science, Industrial Management & Commerce, Adult Education