Sener Erdal

Led strategic marketing projects across the region to enable executional excellence and ensure standardization across therapy areas and countries Drove organizational change by supporting data-driven insights and enabled decision-making support Designed and lead regional market research projects Developed and maintained technology platforms for project documentation, tracking, and reporting Oversaw CRM based (SFDC) lead management process that significantly increased lead numbers, conversion and revenue

Planned and executed multi-channel marketing strategies Coordinated regional marketing and commercial capacity building programs Created communities and internal platforms ensuring constant experience and content sharing Led the regional implementation of SFDC – VEEVA over two years period Spearheaded the creation and integration of holistic leadership dashboards, combining key leading and lagging metrics to enhance strategic decision-making and performance monitoring

Launch leader for all new launches. Prepare market for the new treatment concepts and lead innovative product launches. (All the launch products far exceeded the global market share averages with significantly better uptake) Key opinion leader management and creating influence maps Lifecycle management of the in-line products Launched successfully online e–detailing for mature products Selected to Lundbeck Global Navigator Leadership Program

Created and executed marketing plans for Cipralex (Anti – depressant) & Azilect (Anti-Parkinson Market) and achieved both volume & value market share leadership Launched online education channel Psychiatry TV, reaching 6000 active members in one year Awarded as employee of the year

Conducted gap analysis regarding competencies of the key positions that need to be improved Developed strategic training plans Conducted sales, leadership, and soft skill trainings Created and managed online training platforms – “Knowledge Star” (remained live more than 10 years) that enabled a hybrid learning approach that increased learning results and provided significant savings Awarded as employee of the year

Developed sales plans based on customers and regional needs. Positioned and promoted product portfolio to healthcare professionals according the sales plan. Awarded representative of the year