Shell Jain

-Build global GTM strategy, positioning & value propositions. Full budget & ROI ownership. -Own sales channels & partner strategy; build global distributor networks. -Lead teams across demand & lead gen, performance marketing, e-commerce & analytics -Drive CRM & martech to lift lead volume, conversion and pipeline velocity. -Run the After-Sales Strategic Planning Process: market analysis, sales, product, capex, ops, tech rollout. -Lead SAP Commerce Cloud platform powering after-sales orders globally.

-Restructured agency governance, commission models and remediation of legacy liabilities -Implemented CRM optimisation and pipeline acceleration programmes on Salesforce, improving forecasting, lead management and conversion -Led GTM and commercial strategies incl. market and competitive analysis programmes

-Led company-wide CX transformation: journey mapping, VoC programmes and CX digitisation, spanning people, processes and technology -Redesigned account management operations to improve efficiency and service performance -Executed global offshoring

-EMEA key account lead managing strategic airline accounts with full commercial accountability for growth, margin and renewals -Led top airline account through a landmark MRO contract, navigating complex negotiations -Mitigated insolvency risk and recovered 96% of component services assets

Led global air cargo and logistics consulting practice with full P&L responsibility, including client engagement, brand representation and business development. We advised airlines, airports, government authorities and logistics providers worldwide, delivering strategic growth roadmaps and operational optimisation for critical aviation infrastructure. Directed international onsite projects across Canada, China, Egypt, India, Lebanon, Portugal, USA and Vietnam.

Developed and executed business plan across Southeast Asia (10 countries). Built and led marketing teams across these 10 markets and cultures. Selected Impact: -Drove regional marketing and communication, pricing, margin, portfolio performance, brand presence and budget, doubling regional revenue -Launched formalized partnership structures with partners and harmonized products across Airline Alliances -Implemented GTM strategy for the world's first round-the-world freighter service -Led digital transforma