Simin Zhu

- Work with GM in developing and implementing the strategic marketing marketing plan - Responsible for the day-to-day tasks related to the setup of conventional and digital marketing campaign, reporting and budgeting - Manage and execute marketing communication activities and customer events - Maintain and develop existing campaign database in CRM - Compile weekly/monthly sales-related data analysis, make suggestion for events/campaign optimization

- Responsible for B2B marketing strategy, execution of nationwide marketing calendar for group insurance business. - Planned and implemented domestic and international trade exhibitions; organized seminars, and regular events to approach channel partners, business decision makers and influencers. - Managed the marketing budget; generated new campaign ideas and supervised advertising agencies on the design and production of events-related communication materials.

- Responsible for social content marketing; monitored and maintained Porsche’s social platforms - Communicated with creative agencies on content development - Evaluated social KPIs and monthly social performance review

in association with London College of Fashion

Graduation with GPA 3.6/4