Sohini Sarkar

Head of 13 Mi Homes (Xiaomi's Exclusive Brand Outlet) located in 5 cities. Spearheaded an annual turnover worth over €10 million by leading a team of 58 sales executives. Responsibilities included end to end management of store sales and inventory, store staff management and training, market demand forecasting, category management, BTL marketing activities, franchise partner management.

Designed and implemented the Go-to-Market strategy in Micro or Small Office/Home Office (SOHO) ICT space. Executed pilot marketing programs in various sales formats like Retail, Telemarketing and Direct Sales. Managed the P&L, overall revenue of SOHO business unit.

Managed sales of mobility and non mobility products (Fixed line, SaaS) to large corporates and SMBs including CXO engagements, end to end account management and business development.

3 stints in modern trade, enterprise sales and consumer sales