Stella Akua Gyau

Directed capital allocation by scaling high-ROI marketing channels and phasing out underperforming operations based on performance data to protect and grow profit margins. Streamlined the end-to end supply chain by integrating vendor management and logistics to reduce lead times and ensure reliable service delivery. Pivoted to a lean operational model, implementing end-to-end digital and operational changes to maintain service continuity during a physical transition, securing customer retention and stabil

Executed a critical field product recall and reverse logistics cycle, ensuring 100% Quality Assurance (QA) and brand compliance through high-stakes Customer Experience (CX) management.

Managed regional market research and data collection to analyse product performance variances, while coordinating with external agencies to execute large-scale field campaigns across multiple territories. Monitored social media sentiment and engagement for celebrity-led digital campaigns, providing qualitative insights into consumer trends to help optimise brand reach and campaign resonance.

Conducted weekly open-market and in-home consumer research to capture qualitative insights on product sentiment, while supporting the execution of large-scale loyalty campaigns and experiential marketing events like the "Maggi Jollof Festival".

Assisted recruitment and HR processes while supporting SME empowerment seminars.