Szymon Kukanow

Managing team of marketing and media professionals to grow media effectiveness and market share of agency's clients, world's leading brands. Leading innovation to fast-track brands' future. Engineering global strategies into powerful tactics for performance and equity building. Focused on strengthening relationship with clients and other partnering agencies using the power of trust, creativity and consistent proactiveness. My ambition is to bridge brands' innovation with consumers desires.

Clinical psychologist with great interest in trauma mechanisms and treatment. Postgraduate of Psychotraumatology studies at SWPS University of Social Sciences and Humanities. Offering to my clients: psychological diagnosis, counselling & therapy. Working with clients one of the following methods depending on diagnosis: EMDR (Eye Movement Desensitization and Reprocessing), Prolonged Exposure Therapy or Narrative Exposure Therapy.

Managing the media agency OMD Media Direction, part of Omnicom, reorganized the agency’s structure into dynamic and integrated ecosystem successfully developing digital centered strategies for world’s biggest brands e.g.: Disney, Pepsi, KFC, Peugeot, Citroen or Pfizer. Lead client's teams to broaden their digital knowledge and capabilities delivering a truly successful solutions.

Building brands strategies based on in-depth insights analysis, with a high focus on quality digital marketing insight. Developing knowledge of digital and social media techniques with the team members. Creating breakthrough communication that works across channels and optimizing performance as well as identifying innovative opportunities for clients. Leading the localisation of global strategies on Polish market.

Developed and coordinated all marketing and product development startegies across EU&EEMEA regions. Arranging insights and research based campaigns growth working hand in hand with local teams. Launched number of products allowing the Goodyear brand leading position in winter tyres in the region. Lead international projects aligning the management and communication over cultural and economic differences between countries.