Thomas Fenrich

Advising growth-stage and mid-market companies on product strategy, operating-model transformation, AI-enabled workflow redesign, and scale-up execution.

Held dual remit as VP Product for US Growth and Acting CDO for US digital org, growing from 5 to ~200 FTEs across Product/Design, Engineering, Data/Analytics, plus Program/Release Management). Owned US digital P&L with ~$50M annual product/tech budget. Co-chaired US Digital Board, sat on Country Management and store retail boards. Scaled US digital revenue from ~$900M to ~$1.8B, grew channel from 11% to 28%; improved CVR from 0.76% to 2.4% (>3x), raised profit 300bps.

Senior product leader for Expedia Group’s Platform & Marketplaces Content portfolio with global remit across 70+ markets and consumer flagship brands (Expedia, Hotels.com, etc.); led the product team within a ~500-person portfolio, reporting to an SVP under the CPO. Delivered ~$90M in annual value; achieved up to 15%+ conversion rate uplift across key journeys, with sustained improvements on SERP, PDP, ranking, filtering, and ads surfaces.

Led growth execution at global consumer scale for Weather’s Media Solutions, reaching 200M+ MAUs and increasing international share from <10% to ~50% of traffic with eight-figure P&L, lifting international organic revenue from <3% to ~12%+ of the portfolio (up to 170%+ YoY growth; 3% → 11% operating margin) with EMEA/Latam partnership rev share. Built operating model for scale (170+ locales), creating configurable platform capabilities and repeatable deployment processes, reducing per-market cost 85%.

Established a product team for development of cloud-based learning content platform and mobile apps for commercial enterprise deployments in shift from on-prem to SaaS subscriptions to grow B2B revenue from 8% to 20% to ~$55M.

Led product teams for Salesforce's marketing lead automation infrastructure and Events Platform: $2B+ lead attribution, 150%+ attendance growth. Managed two-sided marketplace ISV partner-onboarding technology program.

Developed cloud-based content infrastructure and publishing product platform on Hadoop employing ML for categorization, ranking, image recognition, personalization, for 700M+ MAUs across 20+ markets, with rev of ~$200M.

Led international development for CMS implementation and redesign of corporate website providing new marketing, publishing, personalization, and search capabilities for over 20 markets.

Led engineering group of ~50 in web development, content management, and localization for company’s 20+ web properties and marketing sites.