Tu Nguyen
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Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Tu Nguyen
- 1 Jahr und 8 Monate, Sep. 2019 - Apr. 2021
Service Experience Expert - Merck Business Service Strategy
Merck KGaA, Darmstadt, Germany
Specialized in Service Experience: Team leader in Feedback Management (KPI co-owner of customer satisfaction) and assistant in Knowledge Management across multiple functions (Human Resources, Procurement, Finance), in coordination with more than 20 countries. Ensure and improve internal services quality via Performance Management process. Develop initiatives for continuous improvement and changes for internal services. Coordinate global projects in the area of feedback management and knowledge management.
- 11 Monate, Mai 2018 - März 2019
Brand Manager (LU - French no.1 heritage biscuit brand)
Mondelez International
Developed long-term strategy for entering Vietnam market: Brand re-positioning & re-launching from a gifting brand to an all-occasion brand (both festive and daily consumption), including of: - Product portfolio transformation - Brand awareness building - Deployment plans implementation
- 2 Jahre, Juni 2016 - Mai 2018
Assistant Brand Manager (Romano - top male grooming brand in South East Asia)
WIPRO COMPANY - A multi-national company of Consumer Goods & Lighting
Managed 5 categories: haircare, hairstyling, EDT, soap, skincare. Strategy planning: market deep-dive analysis to propose effective strategy & marketing plan. Marketing project management: - Communications: TVC production & airing, social media campaigns, public relations, OOH. - Brand innovative initiatives: digital communications, E-Commerce, cinema partnership. - Trade marketing activities: trade & consumer promotion, POP visibility enhancement.
- 1 Jahr und 11 Monate, Aug. 2014 - Juni 2016
Senior Brand Executive
AJINOMOTO - An International Food & Health Corporation
In charge of Birdy brand (coffee & tea) Key responsibilities: - Managed 2 categories: Birdy 3in1 (instant coffee & milk tea) and Birdy Canned Coffee - Organized market research studies and analyze their findings (quantity & quality researches). - Managed new product development: new recipe & packaging. - Executed launching plan for new products, supervised plan effectiveness, ensured brand health. - Planed and supervised financial plan.
- 7 Monate, Dez. 2013 - Juni 2014
Marketing Intern
Pernod Ricard (Wine & Spirit)
In charge of Public Relations: content development and copywriting, media booking and performance reports. Supervised and supported outsource agencies and the media partners, relationship built and networking. Event management, including press conferences and promotional events. Assisted in paper works, responsible for multiple aspects of administrative tasks.
Ausbildung von Tu Nguyen
- Bis heute 7 Jahre und 1 Monat, seit Apr. 2019
Master of International Media Cultural Work
Hochschule Darmstadt
- 4 Jahre und 1 Monat, Aug. 2010 - Aug. 2014
International Relations - Public Relations
HO CHI MINH CITY UNIVERSITY OF FOREIGN LANGUAGES & INFORMATION TECHNOLOGY
GPA: 2.1 – Ranking: Very Good (top 4th graduated)
Sprachen
Englisch
C1 (Fließend)
Deutsch
A1-A2 (Grundkenntnisse)
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