Uğur Erciyaş

Managing all aspects of company’s marketing activities including online, offline advertisements and CRM Management of digital channels for brand value and lead generation incl. social media, company’s web and mobile sites, incl. SEO and conversion optimization CRM activities by customer segmentation, lifecycle and campaign management New channel developments and product launches(first factoring application with integration to major ERP’s) and optimization of the existing channels for lead generation

Portfolio Management for Direct Banking channels Developing analytical systems in order to understand and shape customer behaviour Customer segmentation, lifecycle and campaign management Activation, upsell, retention, anti-attrition, Win-back campaigns through behavioural targeting tools Digital Marketing, Search Engine Marketing and digital lead generation Social media management and reputation management

Portfolio and Customer Management for POS and Commercial Credit Cards Customer segmentation lifecycle and campaign management Management of Acquiring Analytics Developing customer management processes for both POS and Commercial Credit Card customers using systematic tools Managing customer communication channels

Product development for new commercial credit and debit cards Managing Advertising on Digital channels Product management for Debit Cards

Project Management for process improvement projects in Retail Credits Department; • Project management for risk minimization of existing products • Process definition of new credit products • Monitoring performance of the existing retail credits processes and accordingly taking actions for improvement • Through a new check scorecard, improved the quality of collateral calculation, thus increased the credit limits for each customer by approx. 15%

- Sales planning and follow-up of sales targets - Monitoring performance, quality and pricing of the existing systems and accordingly improving the product line - Product management and business development for Solar, Biogas and Heat Pump Systems - Customer-based product/system development - Preparing price offers, analyzing profitability

- Product management for refrigerator gaskets - Sales/Production plans, planning, and follow-up of sales targets - Preparing price offers, analyzing profitability

Logistics management of non-serial customer wishes, coordination of Development, Procurement, Production, Quality and Sales departments for the implementation and pricing of the requests Management of customer requests for electronic(entertainment systems and connection equipment) devices Logistics and project management of new product group - NCI(New Coaches and Interurban) / planning and coordination of prototype production Process optimizations within the team using Excel-macro; VBA platforms

Supporting new vehicle projects Completed layout planning and process optimizing tasks Integrated the tops of the new 1-series into the production line of the 3-series

Organisational behaviour, analytical marketing, finance

Finance, Project Management, Marketing, Supply Chain Management

Computing in Engineering, Mechatronics, Machine Design