Uğur Erciyaş

Bis 2020, Sr. CRM Manager, AMBOSS GmbH

Berlin, Germany


Customer Relationship Management (CRM)
Online advertising
Customer Analytics
Online Marketing
Team Management
Portfolio Management
Business Development
Performance Marketing
Project management
Analytical Marketing
Strategic planning
Marketing Management
Retail Banking
Data Analysis
Access with VBA
Customer Lifecycle Management (CLM)
Credit Cards
Merchant Management
Social Media Marketing
Mechanical Engineering


Professional experience for Uğur Erciyaş

  • Current 2 years and 9 months, since Apr 2021

    Head of CRM

    IU Internationale Hochschule
  • 10 months, Jul 2020 - Apr 2021

    Senior Business Consultant

  • 2 years and 2 months, Jun 2018 - Jul 2020

    Sr. CRM Manager

  • 2 years and 3 months, Aug 2015 - Oct 2017

    Head of Marketing and CRM


    Managing all aspects of company’s marketing activities including online, offline advertisements and CRM Management of digital channels for brand value and lead generation incl. social media, company’s web and mobile sites, incl. SEO and conversion optimization CRM activities by customer segmentation, lifecycle and campaign management New channel developments and product launches(first factoring application with integration to major ERP’s) and optimization of the existing channels for lead generation

  • 2 years and 1 month, Aug 2013 - Aug 2015

    Head of Direct Marketing


    Portfolio Management for Direct Banking channels Developing analytical systems in order to understand and shape customer behaviour Customer segmentation, lifecycle and campaign management Activation, upsell, retention, anti-attrition, Win-back campaigns through behavioural targeting tools Digital Marketing, Search Engine Marketing and digital lead generation Social media management and reputation management

  • 2 years and 6 months, Jun 2011 - Nov 2013

    Manager for Portfolio Management of POS and Commercial Credit Cards


    Portfolio and Customer Management for POS and Commercial Credit Cards Customer segmentation lifecycle and campaign management Management of Acquiring Analytics Developing customer management processes for both POS and Commercial Credit Card customers using systematic tools Managing customer communication channels

  • 8 months, Jan 2011 - Aug 2011

    Asst. Manager for Commercial Credit Cards Product Management


    Product development for new commercial credit and debit cards Managing Advertising on Digital channels Product management for Debit Cards

  • 1 year and 7 months, Jul 2009 - Jan 2011

    Project Manager for Retail Credit Processes


    Project Management for process improvement projects in Retail Credits Department; • Project management for risk minimization of existing products • Process definition of new credit products • Monitoring performance of the existing retail credits processes and accordingly taking actions for improvement • Through a new check scorecard, improved the quality of collateral calculation, thus increased the credit limits for each customer by approx. 15%

  • 1 year and 1 month, Jul 2008 - Jul 2009

    Marketing and Sales Specialist for Regenerative Energy Systems

    REHAU Group

    - Sales planning and follow-up of sales targets - Monitoring performance, quality and pricing of the existing systems and accordingly improving the product line - Product management and business development for Solar, Biogas and Heat Pump Systems - Customer-based product/system development - Preparing price offers, analyzing profitability

  • 11 months, Aug 2007 - Jun 2008

    Marketing Specialist, Sales representative - White-Goods Department

    REHAU Group

    - Product management for refrigerator gaskets - Sales/Production plans, planning, and follow-up of sales targets - Preparing price offers, analyzing profitability

  • 1 year and 11 months, Sep 2004 - Jul 2006

    Logistics Engineer-Production Logistics Planner

    Daimler AG

    Logistics management of non-serial customer wishes, coordination of Development, Procurement, Production, Quality and Sales departments for the implementation and pricing of the requests Management of customer requests for electronic(entertainment systems and connection equipment) devices Logistics and project management of new product group - NCI(New Coaches and Interurban) / planning and coordination of prototype production Process optimizations within the team using Excel-macro; VBA platforms

  • 6 months, Jan 2003 - Jun 2003

    Construction Trainee in Geometrical Simulation Department

    BMW Group

    Supporting new vehicle projects Completed layout planning and process optimizing tasks Integrated the tops of the new 1-series into the production line of the 3-series

Educational background for Uğur Erciyaş

  • 1 year and 8 months, Sep 2012 - Apr 2014

    Master of Business Administration

    Özyeğin University

    Organisational behaviour, analytical marketing, finance

  • 1 year and 11 months, Sep 2004 - Jul 2006

    Engineering and Technology Management

    Boğaziçi University

    Finance, Project Management, Marketing, Supply Chain Management

  • 4 years and 11 months, Sep 1999 - Jul 2004

    Mechanical Engineering

    Boğaziçi University

    Computing in Engineering, Mechatronics, Machine Design


  • Turkish

    First language

  • English


  • German



Online Marketing
Customer Analytics
Software Development
Internet of Things
Social Media Marketing
Jazz and Blues
Electric guitar
Artificial intelligence

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