Valentina Concepito

Responsible for the strategic, analytical and operational management of all DM, CRM and Campaign Management activities in support to the B2B marketing and sales teams of both UPC Cablecom and e-Fon, including campaign analytics and results evaluation, customer segmentation and customer insight activities In charge of campaign management, address selection and database maintenance activities. Management, deployment and implementation of the CRM and campaign management tools as well

In charge of Customers Acquisition, CRM, Campaign Management, Direct Marketing, Channel Marketing and Telemarketing activities. Responsible for the set up, implementation and monitoring of telemarketing, direct marketing and e-mail campaigns, as well as of the supervision of the telemarketing agencies, data Management and CRM related tasks. Responsible for the strategic, analytical and operational management of all Direct Marketing, Channel Management and CRM activities in support to the B2B sales