Vasilisa Macuhin

Key achievements: • Made research and product discovery for 10+ possible products; • Elaborated from scratch 4 independent products (2 Retail + 2 B2B); • Monthly unique visits of each Retail platform – 100K (the most visited website in moldnet has 800K unique visitors/monthly); • DAU/MAU – 18% (from 0%, in less than a year); • First visit activation rate - 80%; • Managed project budget – 400K euro.

The most frequent consultation topics: • Executive agile coaching; • Regular management mentoring; • Strategic and value sessions design and facilitation; • Facilitating problem solving sessions, retrospective, process efficiency sessions; • Customer development; • Business performance indicators, ways for business growth; • Sales department audit; • Reflexive games design.

Key achievements: • Executive coaching; • Development and implementation of an end-to-end analytics system for the entire company; • Marketing department agile transformation; • CMO mentoring; • Anti-crisis management of one of the business divisions.

Key achievements: • Solved deep production conflicts between marketing and purchasing departments; • Agile transformation of marketing and purchasing departments; • Launched and set up analytical department; • Executive coaching; • Elaborated and launched corporate university concept and management faculty programs.

Key achievements: • Established the sales department; • Elaborated and integrated marketing strategy; • Set up regular management rules for CEO and middle management; • Integrated the CRM system and work rules within the clients data base; • Implemented PR strategy; • Reorganized the finance planning system.

Key achievements: • Transformed quality control department into business analysis (BI) department; • Elaborated multilevel training system for call-center operators; • Elaborated operators calls efficiency system; • Increased overall conversion rate from 1.8% to 2.4% (+33% growth).

Key achievements: • Launched Vichy and La Roche-Posay brands at Moldavian market; • Convinced the "gray" importer to join the bright side - they completely refused from illegal imports and started to work with an official distributor; • Made Vichy – brand nr.1 in pharma care sales in Moldova.

Key achievements: • Launched 61 new pharmacies all over the country; • Elaborated and implemented goods matrix standards – reduced the non-returnable stock of goods by -50%; • Negotiated with more than 80 suppliers – increased share of goods on terms of post-payment from 8% to 44%; • Elaborated and implemented beaty advisers’ salary system. Increased sales up to 42% in selected categories; • FF became biggest pharmaceutical chain in number of POS and second in turnover.