Viva Bolova

Led an integrated team to manage client’s brand awareness and develop annual plans for the third largest agency account. Developed and executed digital strategy, including microsite development, Facebook sweepstakes and blogger outreach programs. Supervised and execute a range of tactics such as consumer and trade media relations, packaging development and print advertising. Handled team evaluations, workload assessments, billing and contracts.

Led Schreiber - the most profitable CPG PR account and world’s largest supplier of cheese and dairy products to the biggest names in the fast-food business. Led two other consumer accounts and co-managed a business-to-business account while directly supervising three people and assisting Barkley’s new business team with presentations. Developed and finalized annual plans combining guerilla marketing, sampling, spokesperson engagement, traditional and social media tactics.

Autonomously managed three PR brands – Weight Watchers Sweet Baked Goods, Weight Watchers Cheese and Weight Watchers Ice Cream – increasing revenue from each by 93, 30 and 367 percent, respectively. Contributed to a 126-percent increase in media results on the Blue Bunny account and subsequently helped secure the Weight Watchers Ice Cream business. Independently earned $510,000 in revenue by building strong relationships with clients and producing four marketing plans while working on five accounts.

Managed and evaluated the firm’s relationships and contracts with all vendors, including news monitoring and distribution services. Became the firm’s point person on measurement and reporting. Determined specific client objectives, devised strategies and tactics to deliver on those objectives, developed timelines and budgets, and identified appropriate measures to evaluate success. Gained experience in blogger engagement, social media monitoring and reporting, media relations and crisis management.

Executed outreach to national, local and trade media for brands like Minute Rice, CITGO Petroleum Corp. and The Family Violence Prevention Fund. Organized media events regionally and nationally, including a few New York City media tours that delivered results in top consumer magazines. Planned and managed events in markets such as Chicago and Las Vegas.

Managed the hospital’s web re-design project, consisting of creating content for new websites and editing existing ones. Interviewed employees to determine the information, format and number of web pages needed. Assisted in coordinating communication among the LMH community relations office, its vendors and the hospital’s departments. Served as a writer, editor and project manager.

Worked on various marketing campaigns. Gained experience in public relations, cause marketing, research, media relations, editing, monitoring and reporting.

Gained experience in media relations, community education, internal publications management and news writing. Managed local media and employee relations while securing news coverage.

Produced the 6, 7 and 8 a.m. news casts and served as the Monday morning anchor for the University of Kansas student-run radio. Gained experience in writing, online content editing and broadcast production.

Strategic communications, strategic campaigns, news production, research, journalism, cause marketing.