Willys Taing

Defining and implementing GenAI Use Cases from start to end → +30 Use Cases over 20 brands, +1500 outputs in the test and learn and POC phase. Stakeholders management & link between technical and business teams → validate needs, define functional requirements and ensure that the solutions meet expectations. GenAI Value Sources & Performance Measurement → Highlighting the effectiveness of AI in reducing production times and costs while multiplying creative outputs by 15x.

Management of the Azzaro, Cacharel, Diesel, Ralph Lauren, Maison Margiela and Atelier Cologne brands on retailers' sites on the French market. Scope: 13 sites including Sephora, Nocibé, Marionnaud, MyOrigines, Amazon and Veepee. Brand Management & E-Merchandising Sales development Amazon Marketplace User Experience Performance analysis

Responsible for the garnier.fr website as part of the Garnier France digital team. In charge of updating the site with new products and highlights, highlighting bestsellers, translating assets and supporting various digital projects (e-commerce and social media). Project Management Webmastering Influence Social Media E-commerce

• Communication & Brand Image • Social Media • Content creations