Wolfgang Schroeder

2026 – present · Vienna Providing fractional CMO and interim marketing leadership for B2B Life Sciences and MedTech organizations, applying commercial excellence frameworks to growth and go-to-market challenges. Strategic evaluation of senior regional and commercial leadership opportunities across Life Sciences and Pharma.

May 2023 – December 2025 (2 years 8 months) Vienna remote Responsible for leading a global team of marketers focused on demand generation and ROI/ ROE Marketing. Overseeing the execution of regional initiatives to enhance brand awareness and expand sales funnel in support of Cytiva's technology and solutions. Collaborating with commercial and strategic leadership to maximize growth, reinforce Sales-Marketing alignment, and cultivate strong customer relationships.

Leading a team of Marketing professionals within EMEA. In charge of demand and lead generation for Biotech markets including funnel acceleration tactics that contribute to awareness and sales revenue. Development and execution of Marketing campaigns, Go-to-market approach, CRM data analysis and setting up counter measures and conducting action plans.

Line Manager for a team of Marketing professionals within Pall Biotech Europe. Management of the EMEA Strategic Account Program, development and execution of marketing initiatives to generate business leads, leverage sales growth and increase market share. Go-to-market approach, managing a team of direct reports.

Development and execute new business opportunities in Central Eastern European and CIS countries. Tactical leadership of Sales teams including product launch training, customer events, etc. Market evaluation and strategic planning in the regions, leadership of multi-functional project teams.

Hands-on management and leadership of multi-functional project teams. Start from Product development until global launch, market research and strategic management. Strongly linked with R&D, engineering, production, business development and Sales.

Execution of Marketing duties in Austria, Hungary and Czech Republic. The function covered a broad industry environment and required high customer-orientation, intensive analytical skills and the ability to cooperate closely within a matrix environment.

Project Management for Advanced Separation Systems. Acquisition of new projects and customers. Go-to-market approach with Sales and Marketing. Member of Pharmaceutical Engineering and Sales team.

MBA programme on Professional Project and Process Management executed by WU Executive Academy, Vienna and ESC Lille, France

Biotechnology is the integration of biological sciences, chemistry and process technology. It uses organisms, cells and enzymes to manufacture, process and prepare products from biogenic raw materials for the good of the general public and the environment.