Yael Toral

• Coordinating artwork execution of 650+ global packaging projects, ensuring product brand consistency and compliance. • Developed a Design Alignment Guide, a decision-making framework for evaluating packaging designs against Corporate Design Guidelines, improving global alignment and workflow efficiency. • Acted as key interface between Regulatory Affairs, Design, and Production, ensuring strategic and creative alignment.

• Translated complex regulatory constraints into creative frameworks that ensured brand consistency at global scale. • Integrated and reconciled regulatory requirements with design and production specifications for final packaging artwork. • Optimized artwork efficiency through workflow mapping and intake process refinement, successfully reducing operational overhead. • Pioneered a digitalization project for technical artwork verification, reducing processing times and increased error correction accuracy

• Ensuring standardized execution of pharmaceutical packaging artwork. • Designed a structured artwork intake process and project prioritization frameworksensuring all project requirements were precise from the start to minimize revision cycles. • Optimized daily artwork project prioritization, making key decisions to align team workflow with critical launch deadlines and capacity. • Ensured consistency in Pharmaceutical artwork execution by creating detailed Work Instructions that standardized workflow

• I worked as a strategic liaison between UK/European clients and creative teams in Mexico. • Managed remote multidisciplinary teams of designers, photographers, and developers, ensuring alignment on quality, timelines, and brand strategy. • Led concept development and translated client objectives into clear creative briefs and deliverables. • Developed scalable workflows and communication structures to streamline collaboration between international stakeholders. • Strengthened my business acumen by dir

I led the creative strategy and visual direction of the brand, managing teams, defining visual identity systems, and ensuring the execution of international marketing campaigns for major product launches. • Creative direction of photoshoots, advertising campaigns, and packaging development, leading to successful market launches of international products such as StnkyBags and Underun. • Defined brand strategy, visual identity, packaging systems, and campaign concepts for new brands and expanded existing on

Took ownership of tasks including photography, video editing, digital advertising including Google and Facebook Ads, product branding and image editing. I conceptualised and created graphics for printed materials including banners, posters and point-of-purchase materials for retail brands including Flipbelt, Feetures and Miiego in the UK and European Union. • Designed and executed visual identities, packaging, and advertising materials for international product launches. • Collaborated closely with market

I supported the creative team in early-stage campaigns, merchandising, and printed material production, building the foundation of my professional experience in branding and visual execution. • Assisted in refining brand concepts and preparing deliverables for production. • Applied end-to-end processes, from moodboards and concept sketches to final prepress files. • Contributed to marketing collateral for fitness and lifestyle brands entering international markets. • Built strong foundations in visual i

I created branding and promotional design work for small businesses, NGOs, and local restaurants, gaining hands-on client experience and developing the creative and problem-solving skills that became the foundation of my career. • Designed a wide amount of design materials including logos, flyers, packaging, and merchandising. • Managed end-to-end design production, from concept sketching to final print files, gaining hands-on experience with real clients. • Developed a foundational understanding of visu

Heroico Colegio Militar Cadete - 1/2 - 2° CIA Campo militar No. 1 - C, Tlalpan, Ciudad de México, México.