YiHsuan Lee

-Aligning with internal teams to evaluate and optimise strategy and performance -Building automated dashboards with integrated multiple data sources in Tableau including advertising analytics, mobile app analytics and app ranking -Responsibilities including internal and external reporting and data requests, dashboard building & control, data querying, data quality assurance, data pipeline mapping and control

-Aligning with marketing and business strategy to evaluate and optimise marketing performance by applying statistical and automated analysis -Responsibilities including marketing performance evaluating, reporting, campaign controlling, dashboard building & control, data querying, data quality assurance, data pipeline mapping and control

*Responsibilities including LinkedIn data monitoring and analysis, insights report development, dissemination and communication *Data exploration and analysis by programming methods.

Digital Marketing Management for adidas Women Training and adidas Basketball Responsibilities included digital media management, budget control, digital campaign management, social media management and post-campaign reporting and analytics Successfully implemented innovative campaign website for “adidas all in for #mygirls”

Business Development and Insight Decision Making for StreetVoice.com *New business development for online music distribution platform StreetVoice.com *Responsibilities included business solution development, advertising, digital content curating, dissemination and content licensing *Main Clients include Yahoo Taiwan and Heineken

Project Implementation and Project Cooperation with Clients *Responsibilities included advertising sale and management, digital music and content distribution and dissemination, account management, budget control, project management, public relations, social media management and post analytics *Main Clients included Heineken, Mitsukoshi Ltd. and Chunghwa Telecom

Marketing Planning and Execution *Responsibilities included advertising execution, account management, budget control, and post analysis reporting *Digital content distribution and dissemination. Including website editorial featured column curation and weekly newsletter content planning

Advertising Campaign and Media Plan Execution for Suzuki Automobile *Advertising execution for product models: Suzuki SX4 and SWIFT *Public relations management with car oriented media *Car road show execution

Campus Campaign and Retail Research and Check *Annual marketing proposal planning *Initiated the on-campus Red Bull engagement event in exam period

Main modules include Digital Ecosystem, Data Journalism, GeoWeb, Social and Cultural Analytics, Network Analysis. Other modules cover Big Data and Web Technologies.

Main modules include Digital Archiving, Digital Information Infrastructure, Communication and Knowledge Management (Semantic Web and Databases), Digital Preservation Technologies, Information Legal and Ethic Aspects

Modules include Marketing Management, Advertising, Public Relations, Advertising Design & Printing Technology, Statistics, and Market Research