Yingying Mao

Analyzed digital data to demonstrate impact around website optimization by using google analytics. Draft PowerPoint reports for website operation with recommendations to the digital team. Successfully increased users of the website by more than 50%. Managed digital allocation of merchandise, and competitors’ information and data. Created social media content and managed posting including blog and Instagram, attracting more than 1000 new users.

Adopted 5C Analysis to develop market entry strategy for Nanyong Fresh, a Guangdong-based fruit farm business. Conducted customer segmentation and competitor analysis to determine Sanhua Plum’s product positioning in the overall grocery market in China’s 1st and 2nd tier cities. Managed Keru’s WeChat public account and consistently produced marketing contents including copies, posters, and short videos, increasing followers by 300% and plum sales by 20%.

Actively participated in a business pitch for a retail company seeking localization for Chinese Market, and contributed to a research proposal focusing on digital marketing in China across various social platforms. Collected and compiled information on the market size and industry trend, predicted changing consumer behavior and provided advice on retailer’s channel positioning in the digital age.